What Are You Charging for a 3D Tour in 2026? Share Your Market21537
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 Owner,Managing Editor and Publisher of WGAN Forum and WGAN-TV Podcast Fairfield, California |
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| What Are You Charging for a 3D Tour in 2026? 3D virtual tour pricing in 2026 varies significantly by market, camera system, property type, and what you bundle in. In the United States, professional 3D tours for residential properties under 3,000 square feet typically run $150 to $500, while mid-size commercial spaces — offices, retail, restaurants — generally fall in the $500 to $2,000 range. Large commercial venues, industrial facilities, and hospitality properties can command $2,000 to $5,000+ depending on square footage and deliverables. These are market averages. What individual operators actually charge — and get — is a different story. Camera platform plays a real role in perceived value. Matterport tours still carry brand recognition with real estate agents, even after CoStar's 2023 acquisition and the removal of Matterport tours from Zillow in 2025. iGUIDE has gained ground in markets where ANSI-compliant floor plans are expected or required, particularly for appraisals and insurance workflows following iGUIDE's Verisk partnership. Giraffe360 operators tend to bundle photos, floor plans, and 3D tours into a single all-in-one package, which changes the pricing conversation entirely. SLAM-based systems are increasingly competitive for large commercial and AEC projects where speed and point cloud output matter more than dollhouse views. Bundling is where many operators are finding margin. A standalone 3D tour is a commodity conversation. A package that includes HDR photography, an ANSI-compliant floor plan, and a 3D walkthrough delivered next day reframes the value entirely and makes price comparison harder for clients. Operators in competitive metro markets — Los Angeles, New York, Miami, Chicago — are holding rates or increasing them by adding deliverables, not by raising the base tour price. Now we want to hear from you. What are you actually charging in your market in 2026? To make comparisons useful, share a few details: Camera system: (Matterport, iGUIDE, Giraffe360, SLAM, other) Property type: (residential, commercial, hospitality, industrial, other) Square footage range: (e.g., under 2,000 sq ft, 2,000 to 4,000, 4,000+) Your market: (city, region, or country) What is included: (tour only, or bundled with photos and floor plans) Your price: (flat rate, per sq ft, or tiered) A few follow-on questions worth discussing: Are you charging more in 2026 than two years ago? Has the Matterport-Zillow situation changed what your clients ask for? Are agents in your market still requesting 3D tours as a standard deliverable, or do you have to sell them on it? And for those outside the US — how does pricing translate in your country? There are no wrong answers. Whether you are a solo operator doing five shoots a week or running a multi-photographer team across multiple markets, your real numbers help everyone in this community calibrate their own pricing strategy. Topics covered in this post include: 3D virtual tour pricing, Matterport, iGUIDE, Giraffe360, SLAM scanning, real estate photography, floor plans, ANSI compliance, Verisk, CoStar, immersive capture, virtual tour bundling, real estate media, 2026 pricing Drop your numbers below. City, camera, price. The more detail you share, the more useful this thread becomes for the entire WGAN community. |
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 WGANStandard Member Los Angeles |
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| Hi @TomSparks. Okay I’ll start off the replies. Zillow’s refusal to display Matterport has had an impact certainly. Zillow still dominates with Buyers, so it can’t be ignored. Beyond this, I must admit the Zillow 3D Home tours have gotten much better since 7 years ago when they copied my company’s name, inverted the word order and began. FYI. Home3D.us predates their system by three years.  What we are now doing are far more residential shoots with: 1. Photos 2. Zillow / Matterport / CubiCasa tours If I’m asked for photos only, I always include at least a CubiCasa floor plan and Tour. Clients often upgrade this to photos plus Zillow tour, required for Zillow “Showcase” marketing. Savvy clients are having me create BOTH a Zillow tour for that platform AND a superior Matterport tour for all the other platforms. So I’m doing photos plus two tours regularly now. Last two such properties both sold in under a week, one over asking price. In a world where 82% of buyers say they want virtual tours, and only about 15% of listings provide them, I’m continually amazed so many agents continue to cheap-out on marketing. It’s almost a failure of fiduciary duty, but sellers simply are unaware and agents don’t share stats that will require them to pay a bit more. But this is great news for smart agents that want to differentiate themselves from the pack. And these are the agents I want to work for anyway! |
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 WGAN FanCLUB Member Coeur d'Alene, Idaho |
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| I have yet to raise any prices but, with fuel costs I have been a bit stricter on out of market area travel Surcharges 22 bookings so, far for April I personally offer a good, better, best bundle for my residential properties, I also offer a vacant land package & dabble a little in commercial usually a referral |
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WGAN Fan CLUB Member Coeur d'Alene, Idaho |
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| I service Northern Idaho & Eastern Washington ~ for residential in my home area my basic package (under 5,000 SqFt) runs $375 and consists of professional hdr stills and a Zillow 3d home tour with their basic floor plan I have a property management company contract where I will offer my basic package for $250 a unit when they book more than 1 unit in a project that I picked up a couple of winters ago they are usually pretty flexible on time windows and just have units open for me or have some sort of code access |
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Owner, Managing Editor and Publisher of WGAN Forum and WGAN-TV Podcast Fairfield, California |
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| for my residential real estate media business Sparks Media Group, I try to offer everything, I want to be that one stop shop for agents. We offer iGuide, Matterport, Giraffe360, Zillow 3D home tours. Aerial photography and videography, photos, floorplans, virtual staging, virtual decluttering, property websites, headshots, renderings, etc.. I'm based in the San Francisco Bay Area.. in Fairfield but we cover all of California and some other states. Pricing around here is pretty high compared to other markets. I am on the lower end of what some of my competitors charge. I charge $290 for photography, anything under 2k sq ft.. then go up from there. I have more pricing on my packages page here. feel free to take a look. I do tend to raise my prices each year, but I didn't this past year. |
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