Matterport’s New Logo?21061
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 WGANStandard Member Bon Secour, Alabama |
Chemistrydoc private msg quote post Address this user | |
| Hi All, This may seem trite, but I absolutely HATE the new “Matterport” logo. After all of the years of the original logo and variants, why couldn’t the CoStar masters leave at least one thing alone? Sorry - rant over. That is all. Keith |
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 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
 @Chemistrydoc Thanks for posting. Hi All, Above is the new Matterport logo, as announced by Matterport on LinkedIn. Dan |
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MeshImages private msg quote post Address this user | |
| I don´t like these surprises. Neither do my customers. An email notification in advance to this sudden logo change would have been more professional. | ||
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WGAN Standard Member Bon Secour, Alabama |
Chemistrydoc private msg quote post Address this user | |
| @meshimages Something tells me that this won't be the last surprise that we get to endure...... Best, Keith |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
 @Chemistrydoc @MeshImages Now that the Matterport icon is VERY similar to the CoStar icon, I wonder if platforms that compete with CoStar such as Zillow.com versus CoStar's Homes.com will not allow Matterport tours on their platforms, unless CoStar drops the "CoStar" icon from the Matterport tour. Your thoughts? Dan |
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WGAN Standard Member Bon Secour, Alabama |
Chemistrydoc private msg quote post Address this user | |
| @dansmigrod My thought is that I now have to waste hours of time re-branding my own collateral materials, and for what? To my eye, this logo looks childish and low-tech, something an 8th grader in his/her first Photoshop class would put together. It does not evoke the cutting edge technology that is Matterport. Rant over. |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
 Quote: Originally Posted by @Chemistrydoc I feel your pain  Enjoy your weekend, Dan |
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GarySnyder private msg quote post Address this user | |
| There was a similar logo used for the American bicentennial in 1976 https://www.logohistories.com/p/bruce-blackburn-american-bicentennial-logo | ||
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MeshImages private msg quote post Address this user | |
| I still HAVE NOT RECEIVED any official EMAIL information regarding the logo change. If you have received one, could you please share? Is there still some minimum customer communication at Costar-Matterport? |
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WGAN Standard Member Bon Secour, Alabama |
Chemistrydoc private msg quote post Address this user | |
| @MeshImages I have not received anything directly from CoStar. I remember seeing them bragging about their new logo in media- I’m trying to remember where it was - including a video. Given the EU regulations regarding representation, logo use, etc., shouldn’t they have a legal obligation to inform you so that any materials you create are up to date and in compliance? Keith |
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MeshImages private msg quote post Address this user | |
| Good point, Keith! As far as I know, under EU legislation rules, if a brand or logo change affects compliance or public-facing materials, Matterport/CoStar should officially notify us as partners. I haven’t received any such notice yet. It would be super helpful to have an official link or portal from Matterport/CoStar to download the latest logos and brand guidelines. If anyone comes across this, please share. |
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WGAN Standard Member Bon Secour, Alabama |
Chemistrydoc private msg quote post Address this user | |
| @MeshImages That’s what I was thinking. Maybe CoStar isn’t as up-to-date on current EU rules /regs as it should be! KF |
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MeshImages private msg quote post Address this user | |
| @Chemistrydoc Or maybe they do not care. I can’t help but feel uneasy about what this means for independent providers. I have the impression that CoStar is moving towards full vertical integration after the Matterport acquisition. |
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WGAN Standard Member Bon Secour, Alabama |
Chemistrydoc private msg quote post Address this user | |
| Seems like they should be sending out some information about how to use the CoStar-generated logo, and instructions about how it should appear in various media. Can anyone say "bush league"???? KF |
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