Video: Escaping Angry Cop! | Video courtesy of Magic Murray YouTube Channel | 23 July 2023

Video: MURRAY AGT 'Sizzle' Reel NEW | Video courtesy of Murray SawChuck YouTube Channel | 13 September 2010

PMRE 2025: Murray SawChuck shows Real Estate Photographers How to “Find Your M.A.G.I.C.” and transform their creative careers

Real estate photographers filled the Kaos Showroom on Tuesday, 18 November 2025, for one of the most unexpected and energizing sessions at PMRE:

▸ Find Your M.A.G.I.C. – Motivation, Attitude, Gratitude, Investment, Conquer.

Presented by Las Vegas headliner, comedian, and magician Murray SawChuck, the session blended comedy, sleight-of-hand, storytelling, and raw honesty into a practical roadmap for creative professionals trying to thrive in a fast-changing industry.

Although Murray is best known for his comedy magic, viral videos, and long-running TV appearances, his message landed squarely with photographers: your career transforms when you learn to manage your mindset as intentionally as you manage your craft.

The M.A.G.I.C. framework: the five principles behind sustainable success

Murray broke down the acronym that shaped his 40-year creative career:

▸ M - Motivation
▸ A - Attitude
▸ G - Gratitude
▸ I - Investment
▸ C - Conquer

Each component guided his stories of resilience, reinvention, humor, and the business lessons behind every stage of his evolution.

Motivation: momentum comes from stacking small wins

Murray described his early entrepreneurial journey - from paper routes to yard work to printing his own flyers.

He emphasized:

▸ motivation is built, not found
▸ small opportunities lead to larger ones
▸ every job contains a hidden door to the next job

His advice for photographers: look for the opportunity inside the work you’re already doing.

Attitude: your reaction matters more than your situation

Using stories of on-stage disasters, uncooperative assistants, and last-minute crises, Murray illustrated how staying calm and kind creates long-term advantages.

▸ clients remember how you handle stress
▸ attitude builds trust faster than skill
▸ being “nice” is a differentiator in competitive industries

His message: your attitude determines whether clients keep you, refer you, and trust you with higher-value projects.

Gratitude: the mindset that prevents burnout

Murray shared personal stories of financial hardship, losing his home, and sleeping on a friend’s office floor for eight years while rebuilding his life and career.

Despite setbacks, he stayed grateful:

▸ for work—even low-paying work
▸ for supporters
▸ for new chances
▸ for the ability to reinvent

Gratitude, he explained, keeps creatives moving forward when motivation alone isn’t enough.

Investment: growth requires discomfort

Murray highlighted the risks that changed his career:

▸ taking a cruise-ship contract with one week to prepare
▸ writing 45 minutes of new material overnight
▸ reinventing himself in comedy clubs
▸ performing illusions on America’s Got Talent with no rehearsal
▸ trusting young creators with new video formats

Investment isn’t just money - it’s time, humility, and the willingness to fail publicly in order to grow.

Conquer: take the leap, even before you feel ready

Murray encouraged photographers to act even when uncomfortable:

▸ say yes before you feel prepared
▸ collaborate with younger creators
▸ adopt new platforms and formats
▸ let go of outdated versions of your brand

He shared how trusting a 22-year-old filmmaker led to videos reaching 100M+ views in 24 hours and ultimately billions across platforms.

Why this message resonated with photographers

Although full of humor and illusions, Murray’s talk was grounded in highly relevant lessons:

▸ stay motivated even when work feels repetitive
▸ protect your attitude on stressful shoots
▸ practice gratitude to avoid burnout
▸ invest in new skills, platforms, and people
▸ conquer fear by taking action before perfection

For creative professionals navigating rapidly shifting tools, markets, and expectations, Murray’s insights delivered one of the most memorable sessions of PMRE 2025.

About Murray SawChuck

Murray SawChuck is an internationally recognized comedian-magician, Las Vegas headliner, television personality, and social media creator known for blending comedy, illusion, and storytelling.

With appearances on America’s Got Talent, Pawn Stars, Masters of Illusion, and viral videos reaching billions of views, he has built a global audience across stage, TV, and digital platforms. Murray’s signature style - upbeat, energetic, and instantly recognizable - has made him a fixture in modern magic. Today he performs, teaches, and inspires creators to find their “magic” through mindset, reinvention, and authentic storytelling.