PMRE 2025 News: SEO, GEO and AI for Real Estate Photographers21346
Pages:
1
 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
 PMRE Conference 2025: Wake-up Call on SEO, GEO and AI For Real Estate Media Creators On Wednesday, 19 November 2025, real estate photographers filled the Kaos Showroom for one of the most eagerly anticipated sessions of the 2025 PMRE Conference: ▸ Winning the Local Search Game: SEO & GEO Trends & AI Tools for Real Estate Media Creators. Jared Baumen, President of 201 Creative, delivered a data-rich, fast-moving, deeply relevant roadmap for photographers looking to stay visible in 2026 and beyond. Search, Jared explained, is no longer driven primarily by keywords. It is now an AI-first, entity-driven landscape where visibility depends on structured information, signals, freshness, and demonstrating real-world credibility across many online surfaces. For tech-savvy real estate photographers, his message was urgent: the rules have already changed, and those who wait until “after the holidays” to adapt risk falling behind. The big picture: search is now AI-first and entity-driven Jared walked attendees through a fundamental shift happening across Google, AI Overviews, Gemini, ChatGPT, Perplexity, and other LLM-powered platforms. Instead of ranking pages based on keyword relevance alone, search engines increasingly evaluate the relationships between entities: ▸ the service entity (real estate photography, drone, video, 3D tours) ▸ the business entity (your brand) ▸ the location entity (your city or service area) ▸ the “trust entity” (your reviews, mentions, and citations) ▸ the media entity (your geotagged photos, metadata, and video context) These signals allow Google - and LLMs - to determine whether your business is credible, active, and locally relevant. Ranking is becoming less about word counts and more about how convincingly your brand is connected to its services and geography. Why photographers must optimize differently in 2026 Jared emphasized that photographers must think beyond the traditional SEO formula of “keywords + backlinks.” Search visibility now depends on a blended mix of technical structure, consistent updates, and real-world proof. He outlined key shifts that photographers need to adopt immediately: ▸ Update your content often. LLMs heavily favor recently modified pages. ▸ Use structured data (schema). LocalBusiness, Organization, FAQ, Profile Page, and Same As schema are essential. ▸ Strengthen entity signals. Reviews should reference your city and services. ▸ Optimize media metadata. Google reads EXIF, geotags, filenames, captions, and even background elements in videos. ▸ Post frequently on your Google Business Profile. It is as important as your homepage. ▸ Aim for visibility, not just clicks. Zero-click searches are increasing due to AI Overviews. Photographers already create more fresh content per week than most small business categories. Jared argued that using schema, metadata, and review strategies to structure this output provides a competitive advantage few are currently leveraging. Blended content: the new standard Gone are the days of thin landing pages and isolated blog posts. AI and modern search engines reward “blended content” — pages that combine: ▸ transactional details ▸ informational guidance ▸ testimonials ▸ multimedia ▸ city-specific context ▸ embedded reviews ▸ FAQs ▸ pricing (when applicable) This helps both search engines and LLMs answer multiple types of queries from the same page: informational, commercial, geographic, and comparative. For photographers, blended content helps ensure visibility whether the user clicks, skims, or is served an AI-generated summary. Google Business Profile: your second homepage Jared stressed that every photographer must treat Google Business Profile (GBP) as a core asset, not an afterthought. Critical Adjustments ▸ correct primary business category ▸ all services listed individually ▸ weekly Google Business Profile (GBP) posts ▸ keyword-rich Q&A entries ▸ EXIF-rich, geotagged images ▸ flawless name-address-phone (NAP) consistency across the web GBP has become a primary data source for Google’s understanding of local entities. Many photographers rank or fail to rank simply based on GBP quality. AI, LLM visibility, and the future of discovery Jared closed the session by explaining how AI is reshaping discovery: ▸ consumers ask LLMs for recommendations ▸ agents ask AI how to choose a photographer ▸ homeowners search conversationally ▸ AI Overviews rewrite what appears at the top of Google ▸ zero-click answers are rising sharply Ranking in LLMs uses much of the same foundation as SEO, but with heavier weighting on: ▸ structured data ▸ freshness ▸ unique contributions ▸ strong entity precision ▸ consistent reviews ▸ robust content clusters “What works for SEO works for LLMs,” Jared said, “but LLMs reward structure and freshness even more.” The takeaway: consistency wins 2026 Jared’s closing message resonated: the next stage of online visibility will reward the photographers who update often, structure intelligently, leverage metadata, cultivate reviews, and intentionally reinforce every entity associated with their business. Search is changing fast — but those who act now can leap ahead. About 201 Creative - SEO and Digital Marketing Agency 201 Creative is a digital marketing agency specializing in SEO, GEO, content strategy, and AI-driven optimization for service-based businesses. Led by President Jared Baumen, the team brings more than 20 years of experience helping brands improve ranking, build authority, and generate measurable visibility online. Jared’s background as a photographer, studio owner, and post-production operator uniquely positions 201 Creative to understand both the creative and analytical sides of the real estate media industry. Through audits, consulting, and hands-on optimization, 201 Creative helps photographers structure their content, strengthen their entity signals, and compete effectively in an AI-driven search environment. |
||
| Post 1 • IP flag post | ||
 WGANStandard Member Osaka, Japan |
Meidansha private msg quote post Address this user | |
| @DanSmigrod, Can you get Jared Baumen on Live at 5? This write up looks really interesting. | ||
| Post 2 • IP flag post | ||
|
WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| @Meidansha Great guest idea for 2026. Jared’s presentation was awesome: particularly about how to get ChatGPT — and other AI platforms — to answer with your business info. Enjoy your weekend. Dan |
||
| Post 3 • IP flag post | ||
|
WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
   @Meidansha PMRE 2025 On-Demand (videos of presentations). You can use code WGAN50 to save $50 at checkout. Here is the link: 2025 PMRE Conference On-Demand Happy holidays, Dan |
||
| Post 4 • IP flag post | ||
|
WGAN Standard Member Osaka, Japan |
Meidansha private msg quote post Address this user | |
| I appreciate the membership discount! | ||
| Post 5 • IP flag post | ||
Pages:
1