PMRE 2025 News: 3D Tours are now 27% of Aryeo USA Listings21345
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 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
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 PMRE 2025 Keynote: Aryeo Co-Founder Matt Michalski Delivers Data-Driven Clarity for Real Estate Photographers LAS VEGAS — The 2025 PMRE Conference opened on Tuesday, 18 November 2025, with a packed auditorium for Aryeo Co-Founder and Director Matt Michalski’s “State of the Industry” keynote. Matt, known for bringing hard data and clear-eyed analysis, delivered a presentation rich with statistics, trends, and insights specifically relevant to tech-savvy real estate photographers. His message was grounded in what photographers care about most: how listings are behaving, how long homes are taking to sell, and how fast the adoption of 3D tours, floor plans, and video continues to accelerate. The underlying theme was opportunity - but only for those who understand how the numbers are shifting and how to position their media as the difference between a slow listing and a fast one. What the market data means for photographers Matt opened with the US national housing data. Inventory has risen two years in a row, new listings are trending upward, and the market is slowly normalizing after several years of volatility. Affordability challenges remain, but the turbulence has eased. The two statistics most relevant to photographers were: ▸ Well-priced, well-marketed listings go pending in 27 days ▸ Unsold listings on the market average 68 days old Matt emphasized that this 41-day gap is where photographers create value. Media quality, completeness, and launch timing can make an immediate difference in whether a home gains early traction - or sits. Rich media adoption: the numbers that matter The highlight of Matt’s keynote was Aryeo’s annual release of nationwide rich media usage. The 2025 numbers show unmistakable growth: ▸ Video usage: 24% (up from 21%) ▸ 3D tours: 27% (up from 22%) ▸ Floor plans: 39% (up from 29%) ▸ Listings with any rich media: 58% Floor plans delivered the biggest leap - a 10-point year-over-year jump - driven by lower creation costs and rising consumer expectation. Short-form content was the main driver of video growth, with many photographers creating multiple deliverables (Reels, TikToks, Shorts) from a single shoot. Matt noted that while photographers often feel agents are ordering fewer 3D tours, the national listing data shows the opposite. Consumers still react with “wow” when they encounter a good 3D model, even if photographers no longer do. The shift from deliverables to direction A major theme in Matt’s talk was redefining the photographer’s role. He urged photographers to stop thinking of jobs as “photo shoots” and start thinking of them as “full capture sessions” that generate multiple outputs. His guidance: ▸ Capture once ▸ Multiply outputs ▸ Tie each output to where it performs best -- Photos sell the space. -- Video sells the story. -- 3D tours sell the experience. -- Floor plans sell the clarity. -- Short-form content sells the momentum. Photographers who help agents understand this - and help them launch listings strategically - redefine their value. Instead of being image suppliers, they become visibility strategists. AI is accelerating — but authenticity is your competitive advantage Matt addressed AI’s growing role in media creation and enhancement. Everything from exposure correction to floor plan generation already uses AI behind the scenes. But he warned of an emerging trend: buyer distrust. When images look “too perfect,” consumers begin to question whether they are accurate. The future, he argued, belongs to photographers who: ▸ Use AI to automate commodity tasks ▸ Avoid misrepresenting properties ▸ Maintain transparent standards with agents ▸ Lean into the credibility of having been physically on-site As AI-generated visuals flood the industry, real, verified, on-site capture will become more valuable, not less. Matt’s three big takeaways for photographers ▸ Capture once and multiply everywhere ▸ Become a visibility strategist ▸ Build trust and authenticity as AI reshapes expectations For photographers, the message was clear: the opportunity in 2025 doesn’t come from hoping the market rebounds. It comes from mastering media strategy, maximizing each shoot, and helping agents win early traction. About PMRE The PMRE Conference is the premier annual event for real estate photographers and media professionals, drawing creators from across North America and internationally. What began as a small gathering of photographers trading lighting tips has evolved into a full-scale industry summit featuring keynote speakers, workshops, live demos, and technology showcases. PMRE is where photographers go to understand market forces, learn new production techniques, connect with vendors, and discuss the future of real estate media. The opening keynote traditionally sets the tone for the conference by grounding the community in research-driven insights that help creators navigate a rapidly changing industry. About Aryeo Aryeo is a leading real estate media management platform used by thousands of photography and media companies to deliver content, manage ordering workflows, and streamline distribution across agents, brokerages, and listing services. Co-founded by Matt Michalski, Aryeo provides an end-to-end system that powers the modern real estate media business: online scheduling, automated delivery, client portals, team management, analytics, and integrations with major real estate platforms. Aryeo’s nationwide dataset gives it a unique vantage point into listing behavior and media trends, enabling the company to provide the industry-wide adoption statistics that photographers rely on each year during PMRE’s State of the Industry keynote. |
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WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
   @Meidansha PMRE 2025 On-Demand (videos of presentations). You can use code WGAN50 to save $50 at checkout. Here is the link: 2025 PMRE Conference On-Demand Happy holidays, Dan |
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