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MatterportZillow

Changes to Matterport 3D tours on Zillow21248

leeverdon private msg quote post Address this user
I just a received an email from Zillow New Construction. See below.

Dear Valued Partner,

We’re writing about a change to Matterport virtual tours on Zillow. CoStar recently elected not to renew its Matterport API agreement with Zillow. It also changed its terms of service to restrict the use of Matterport 3D virtual tours outside of CoStar-owned sites. Due to this decision, Zillow has removed Matterport 3D virtual tours from listings on our sites. You are receiving this email because you have listings or Community Details Pages that were impacted. Please note that this change also affects listings syndicated to Redfin.

We understand how frustrating this is for you and the home shoppers you’re trying to reach — it is for us as well.

We also know how important virtual tour content is to your marketing strategy and want to do everything we can to help you replace these removed tours. To help you replace this content, Zillow is offering $350 worth of 3D virtual tour services through Zillow Media Experts for each of your unique active tours that are impacted, giving you high-quality assets that are yours to use — including outside the Zillow ecosystem.

You can start now: Visit this link and use promo code ZNC350 to redeem your offer. Simply add “New Construction: Essentials+ Package” to your cart. Eligible properties will be able to schedule a shoot and get your new 3D virtual tour quickly delivered, within days of your appointment.

We also accept a wide range of other third-party virtual tour providers for your active listings. You can find that full list of partners at the end of this email. If you’re currently working with a provider that’s not on that list, just let us know and we’ll do everything we can to enable those tours on Zillow.

Our goal is to give you more flexibility when marketing your properties — wherever that may be. We’re committed to providing a high-quality experience for home shoppers while keeping your entire business fully supported. That will always remain our priority.

Thank you for your continued partnership. If you have any questions related to this process, please reach out to buildersupport@zillowgroup.com or your Zillow sales professional.

Sincerely,
The Zillow New Construction Team


Zillow accepted third-party tour providers:
3DPlans, Asteroom, AtHum, Beyond View, Biganto, CloudPano, CubiCasa, Cupix, EyeSpy360, Giraffe360, Go Prop Tech, Google Maps 360, Gryd, Helix Media, iGuide, InsideMaps, Inspection, Express, IT49, KNTXT, Kuula, Labpano, LCP Media, Momento360, Nodalview, Panoroom, Peek, PlaceVR, PropertyPanorama, Real Vision, RealPage, Repli 3D, Ricoh, Sphere, The ViewTour Factory, TourMKR, TrueView360, VPIX, White Branch, Zillow 3D Home, zInspector


My reading of the situation:

- Matterport links may still appear, but they may not be given priority or full functionality on Zillow’s site (they may show only in “Home Facts” section or as basic links rather than embedded tours).

- For optimal visibility and reliability on Zillow (and syndication to sites like Redfin, Realtor.com, etc.), we should use a Zillow-approved 3D tour provider rather than relying solely on Matterport.

- If we continue to use Matterport, monitor each listing on Zillow to verify whether the tour is being displayed properly and consider switching if it isn’t.

Any thoughts on this major announcement and how are you communicating this to your clients?
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DanSmigrod private msg quote post Address this user
@leeverdon

Thank you for posting.

Here is a related WGAN Forum discussion:

Uh oh matterport?

Dan
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pixelray private msg quote post Address this user
Wow...this is huge.
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pixelray private msg quote post Address this user
HousingWire (20 October 2025) Zillow pulls Matterport tours from its listings

Hopefully that link posted correctly. But this appears to be a full-on execution of matterport from Zillow all together. I don't think any MP tours will be visible on Zillow anymore.
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DanSmigrod private msg quote post Address this user
@pixelray

Thanks for sharing. I added your link to the list below.

Also ...

Please see related WGAN Forum discussion:

Uh oh matterport?

Best,

Dan

List of media articles on this topic:

Real Estate News (20 October 2025) Zillow pulls Matterport tours from listings, blames CoStar
HousingWire (20 October 2025) Zillow pulls Matterport tours from its listings
RisMedia (20 October 2025) Zillow Removes All Matterport Tours Amid Escalating Dispute With CoStar
Inman (20 October 20250 Zillow removes Matterport 3D home tours from its sites
WRE News (20 October 2025) CoStar’s Matterport 3D Home Tours Removed from Zillow’s Platforms

Find more? Please post to this WGAN Forum discussion.

Best,

Dan
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DanSmigrod private msg quote post Address this user
@leeverdon @pixelray

This was just posted in the WGAN Forum discussion:

Uh oh matterport?

Best,

Dan


Quote:
Originally Posted by @SparksMediaGroup
An email just came in from Matterport:


Dear Valued Customer,

We are writing to correct the intentional misrepresentations that you may have heard Zillow spreading regarding Matterport Spaces. Most importantly, as a Matterport customer, you can continue to share your Matterport Spaces anywhere, including Zillow.

Neither Matterport’s nor CoStar Group’s media licensing terms have changed. If Zillow is removing Matterport Spaces from its website, that is a decision Zillow made unilaterally to the detriment of their customers. We recommend reaching out to Zillow directly.

While media created by CoStar Group explicitly for use on our platforms is proprietary, Matterport customers can share their Spaces anywhere.

We understand that Zillow has made reference to a terminated API agreement between Matterport and Zillow. That is a complete red herring, and unrelated to Matterport’s customers’ ability to share Spaces. Zillow knows this but chose to spread a falsehood anyway.

The truth is that Zillow is desperately trying to divert attention from the slew of lawsuits it is now facing, brought by a brokerage, consumers, the FTC, State Attorneys General, and CoStar Group. Zillow is now playing games to stir up customer confusion and distract from its mounting legal troubles. In addition to diverting leads and banning listings, this is yet another example of Zillow harming agents and consumers.

We regret that Zillow’s actions have caused you any inconvenience, and we look forward to continuing to work with you.

Sincerely,
Matterport Leadership Team
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Dataventurer private msg quote post Address this user
@leeverdon

I just did some online research and posted on the other discussion link about this topic. Your comment:
"Matterport links may still appear, but they may not be given priority or full functionality on Zillow’s site (they may show only in “Home Facts” section or as basic links rather than embedded tours".

The checking I did followed about 20 listings on my local MLS that showed Matterport media links posted to the properties. I looked on Zillow for all those listings in the Facts and Features Interior sections down the Zillow listing page and did not find ONE link connecting to a Matterport tour. From what I can tell, Zillow is NOT displaying any Matterport links on their site. The only work-around is to put the Matterport tour on a single-page property site and post that page to the MLS. It will show up down the page (buried...) in the Facts and Features Interior section with links to other off-side media.
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DanSmigrod private msg quote post Address this user
Hi All,

Another WGAN Forum related discussion:

Bombshell from Los Angeles - CRMLS

Dan
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leeverdon private msg quote post Address this user
I received the same email from the Matterport Leadership Team, and unfortunately, it’s caused unnecessary concern among my clients. I’ve been actively reassuring them that it’s business as usual, but I can’t help but wonder if the message has already undermined their confidence.
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