Giraffe360 is a We Get Around Network Marketing Partner
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Image courtesy of Giraffe360 Webinar #1

Video: 250. Giraffe360 Webinar | Giraffe360 Photographer Program introduction (2-5 June 2025) | Video courtesy WGAN-TV | Monday, 7 July 2025

Statistics of the Week: Home Buyer versus Real Estate Listing Agent

Real estate photographers are sitting on an untapped opportunity to lead the next phase of property marketing. According to Giraffe360 Webinar #1, a massive disconnect exists between what buyers want and what listings offer:

✅ 74% of buyers want video tours
✅ 67% expect floor plans
✅ 58% are interested in virtual tours

But when you look at most listings?

✘ Only 9% include video tours
✘ Only 16% include floor plans
✘ Only 10% include virtual tours

This isn’t a small gap. It’s a yawning chasm—one that real estate photographers are uniquely positioned to close.

Your opportunity: offer a complete media solution

If you’re like many photographers, you’ve noticed agents asking only for photos—even as buyer expectations are evolving quickly. That’s not because the demand isn’t there. It’s because many agents don’t realize how easy it is to offer more.

With a single scan using the Giraffe PRO Camera, you can provide:

✓ High-resolution photos
✓ Accurate floor plans
✓ Immersive virtual tours
✓ Cinematic, AI-generated video flythroughs
✓ Property websites and social media-ready content

As Giraffe360 Co-Founder Mikus Opelts said during the webinar:

"Photography has been the essential content for real estate presentation … but with the Giraffe360 offering and looking at the market requirements, we can shift the conversation away solely from how the images look to how all the digital content gets created."

And from Giraffe360 CCO Samy Jeffries:

"Agents are looking to enhance their online presence ... and with the Giraffe PRO Camera, photographers can generate all the content an agent needs—from one scan—then automate the delivery through Giraffe’s platform."

How to pitch this to agents

Photographers often struggle with how to pitch value beyond stills. Use this data and framing to spark the right conversation:

✓ “Buyers expect more: 74% want video, 67% expect floor plans, and 58% want virtual tours. But less than 1 in 5 listings provide even one of those.”
✓ “I can help you stand out online with all three—photos, video, and virtual tours—created in one visit.”
✓ “You’ll get everything you need, including a property website and content formatted for social media.”

Giraffe360 isn’t just about creating assets—it’s about enabling photographers to solve real estate agents’ digital marketing problems at scale.

Why now?

The Giraffe360 new tools are designed with modern photographers and younger, digital-first buyers in mind. The Giraffe PRO Camera offers advanced LiDAR scanning, cinematic video renderings, and a motorized auto-height tripod that captures rich data for highly accurate, AI-generated media.

This is about working smarter—not harder. As the Giraffe360 team explained, the platform automates everything from image processing to social media content creation.

"We're really betting on our local partners, with the photographers becoming the creators of the full range of media for their consumers."

Final word

Agents aren't meeting buyer expectations. But you can. With the Giraffe PRO Camera, you’re not just shooting photos—you’re delivering a full-service digital marketing experience.

Try the Giraffe PRO Camera risk-free for 60 days. Just $123 per month for two months with no long-term commitment. Scan up to 10 complete property listings at no additional charge. Includes all add-ons.

✅ For full details and to order, visit: www.WGAN.info/giraffe360-pro


WGAN Exclusive Giraffe360 Pro Camera Offer (www.WGAN.info/giraffe-pro)



WGAN Exclusive Giraffe360 Pro Camera Offer (www.WGAN.info/giraffe-pro)