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EditingPhoto ShootQuestion of the DayReal Estate

What's the perfect Real Estate Photo image look like?17617

WGAN Fan
Club Member
Buffalo, New York
GETMYVR private msg quote post Address this user
Hello community, and today's question is what does the perfect real estate photo image look like? Inside preferably. Should it be bright with blown out windows or should it have contrast and window pulls, or something in between.

Please post a common shot not your diamond best, And if you outsource for editing, please notate that.
Post 1 IP   flag post
CharlesHH private msg quote post Address this user
Using multiple exposures both inside and outside need perfect exposure. Through the windows must be perfect. Inside no burnt out highlights and no black shadow areas. No flaring from lighting.

My architect friend’s site has some stunning photography.
clickable text
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WGAN Fan
Club Member
Buffalo, New York
GETMYVR private msg quote post Address this user
@CharlesHH Stellar!
Post 3 IP   flag post
WGAN Fan
CLUB Member
Coeur d'Alene, Idaho
lilnitsch private msg quote post Address this user
@GETMYVR
Just a recent shoot. Sony a6400 w/the 10-18mm bracketed


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WGAN Fan
CLUB Member
Coeur d'Alene, Idaho
lilnitsch private msg quote post Address this user
Same property:

Post 5 IP   flag post
Expertise private msg quote post Address this user
How long is a piece of string?



We offer 3 still image products, at 3 price points.

None of them are "perfect real estate photos" by any stretch. I'll do a quick post for each type along with a representative interior sample.
Post 6 IP   flag post
Expertise private msg quote post Address this user
1- We offer ION fotos thru our spin-off company. The name came from the endless calls from Realtors saying I Only Need (fill in the blank). We deliver 25-35 interior/exterior images. Cost is $100.

ION foto




We process these "in-house", average editing cost for the interiors is about $12.
Post 7 IP   flag post
Expertise private msg quote post Address this user
We offer an ambient product through Expertise Photography. We deliver 25-35 interior/exterior images. Cost is $169.

expertise photography/

Here is a typical interior.




Typically, these are processed by our guys in-house unless we're swamped. Interiors editing cost about $30.
Post 8 IP   flag post
Expertise private msg quote post Address this user
We offer a flash/ambient product through Expertise Photography as well. We deliver about 30-35 interior/exterior images for $239.

expertise photography


Here is a typical interior.


Post 9 IP   flag post
Expertise private msg quote post Address this user
Most of our guys shoot Canon RP mirrorless in crop frame mode with Canon 10-22mm.
Post 10 IP   flag post
WGAN Fan
CLUB Member
Coeur d'Alene, Idaho
lilnitsch private msg quote post Address this user
@Expertise

I find as a "one man band" that outsourcing editing frees up time for either more shoots, invoicing, and/or a little downtime. There are some really good editors for about $1 a photo my current editor is a little more expensive than some of the others out there but, have been consistent and offer monthly invoicing which is nice.
Post 11 IP   flag post
Expertise private msg quote post Address this user
Exactly. Our "in-house" folks are in Poland, Ukraine and Philippines. They have all been with us for at least 4 years. We pay hourly and try hard to keep them busy. They are very skilled and work fast, so cost/image is manageable.

FWIW- I recommend that new photographer/business owners learn editing first, to keep your margins up. Then when you get busier you can outsource. Knowing how to edit quickly and skillfully is critical.

Look at our ION fotos. We shoot these interiors in 20 minutes typically and edit in less than 30 too. We can do this because we know some unusual editing tricks that I discovered after processing like 1000 shoots a year for 5 years.
Post 12 IP   flag post
WGAN Fan
Club Member
Buffalo, New York
GETMYVR private msg quote post Address this user
Thanks so far! So I'm thinking about three levels of editing prices as many of you have suggested,

I've been shooting 5 to 7 brackets for everything but I think I can get away with three for a lower price package, while still producing images that are better than the best agent taken photos.
Post 13 IP   flag post
Expertise private msg quote post Address this user
Shoot 7, costs you nothing additional. If you shoot 3 you won't have enough dynamic range sometimes.
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