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Peek, a Virtual Tour Platform, Takes Aim at Matterport: $2.5M New Funding17034

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Commercial Observer (28 June 2022) Peek, a Virtual Touring Platform, Takes Aim at Matterport With $2.5M in New Funding
‘Sabermetrics of real estate’ lets renters remotely view apartments — and landlords see what prospects are viewing

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WGAN Forum discussions tagged: Peek
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AI Summary of Article

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Peek is a startup that allows renters to remotely view actual multifamily apartments and landlords to see what the prospects are looking at. Peek is hoping to challenge proptech giant Matterport.

Founded in 2019 and based in Williamsburg, Brooklyn, Peek is being used in more than 150,000 units and has partnered with Greystar, Toll Brothers and Brookfield. In May, Peek completed a $2.5 million seed round led by GFA Venture Partners.

Peek co-founders Chris Kostoulas and Austin Lo met on Craigslist during their own apartment search in New York City four years prior to Peek’s founding. They drew on their backgrounds in data, finance and operations, as well as Lo’s experience as a licensed New York City real estate agent, to develop a platform that could disrupt the traditional leasing model and streamline the process for renters. When the pandemic slammed the brakes on in-person apartment tours in early 2020, Peek was positioned to fill a void for developers and renters alike.

Lo, Peek’s CEO, likes to compare the company to e-commerce platform Shopify.

“Our company is looking to do essentially what Shopify did for sellers of goods,” said Lo. “When we think about apartments, if you can give people that confidence that, ‘Hey, what you see is what you’re going to get,’ that’s how you actually build trust and unlock e-commerce.”

Peek operates nationally, using its gig worker network to virtualize apartment buildings. The property managers or owners pay for the service, which includes the coordination of the content creation. Peek can also provide owners with detailed information about what prospective renters are spending the most time looking at, said Lo.

“The way our tours are structured, essentially all the data’s labeled,” Lo said. “Every single room is labeled and we track user sessions down to the room level.
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Peek Media Release (19 May 2022) Peek Raises $2.5M to Streamline the Leasing Journey For Renters and Managers
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Hi All,

Peek contact info added to:

=> CHEAT SHEET: 80+ Companies Seeking MSPs to Shoot Matterport/HDR Photos Gigs

Dan
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