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GSV19

GSV19 The Future of Visuals10173

WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
The Future of Visuals
Day 2

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Anna Dickson
Visual Lead
Visual Strategy for Google Products
15 Years in the Image Industry
(Photo director at WSJ, Rolling Stone, Huffington Post)
Google


Larissa Pujol
Policy
Google
Post 1 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Mobile has transformed the way users interact with visual content worldwide.

People are creating visual content on more visual platforms (Tik Tok, Instagram, Snap, Airbnb, Yelp) than ever before.)

And visuals help us to understand the world around us more more clearing.
Post 2 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
✓ 81% of educated people skim online
✓ 8 second average amount of time before a person gets distracted
✓ 20 percent is all that people remember from reading text without visuals

Source: WebDam.com
Post 3 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Our brain comprehends visual content at a much higher rate than text.

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Create - devices to create visuals
Understand - machine learning (a dog in a photo)
Experience - create great experiences (how to get people excited)

The Products Anna's team works with ...

x21 Search
x5 Assistant
x11 Geo
x7 Shopping
x12 Travel
x6 Lens & ML
Post 4 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Understanding Content

As we launch new products that require imagery, we are spend time understanding their content needs.

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Travel - relevant and high quality
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WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Content Gaps and Image Needs

Through our work, we ca start to see where we're missing image content for a specific product need.

Our team works with others to acquire this content, or, if necessary, we will create relevant imagery.

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Work with local photography companies.

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Museum - missing 41 percent
Religious Locations - 5.9 percent missing
Park 8.8 percent missing
Post 6 IP   flag post
WGAN Forum
Founder &
WGAN-TV Podcast
Host
Atlanta, Georgia
DanSmigrod private msg quote post Address this user
Content Gaps and Image Needs (typically flat photography needed)
Google shoots or outsources

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Do you show internal or external images?

Visual Inspiration - where the visual world goes from here?

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Google Lens
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101421 7 7
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