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Text Me 5 Minutes Before WGAN-TV is Live | WGAN-TV | Prestige Property Media's Dave Avilla on Fotello Versus AutoHDR Versus Imagen Versus His DIY | Guest: Prestige Property Media Founder Dave Avilla | Wednesday, 3 September 2025 | Episode: 264 |

WGAN-TV | Prestige Property Media's Dave Avilla on Fotello Versus AutoHDR Versus Imagen Versus His DIY

Hi All,

-- Do you edit your real estate photos your self?
-- Do you outsource real estate photo editing?
-- Do you use AI platforms for editing real estate photos such as: Imagen, AutoHDR or Fotello?

Stay tuned ...

On WGAN-TV Live at 5, at 5 pm ET on Wednesday, 3 September 2025, my guest [will be: San Francisco Bay Area Prestige Property Media Founder Dave Avilla.

Dave will share his hands-on experience comparing:

✅ Do-It-Yourself (Lightroom / Photoshop)
✅ Imagen
✅ AutoHDR
✅ Fotello AI

Dave will discuss how each option impacts:

✅ Image quality (color accuracy, sharpness, window pulls, sky replacement, verticals)
✅ Time savings and workflow efficiency
✅ Cost considerations for photographers at different volumes
✅ Where each solution excels — and where it falls short

Who should watch?

✅ Real estate photographers currently editing their own images
✅ Real estate photographers outsourcing editing to human editors
✅ Photographers outsourcing to Imagen, AutoHDR or Fotello
✅ Anyone curious about AI-driven photo editing for real estate listings

Questions for Dave?

What would you like me to ask Dave during this WGAN-TV Live at 5 show?

By the way, Dave has been my guest on WGAN-TV Live at 5 multiple times. Dave is known for his deep-dive research to help real estate photographers succeed faster.

Best,

Dan

P.S. Below are examples of Dave Avilla's photo editing versus Fotello from this WGAN Forum post:

✅ Fotello Compare of 45 photos: My Edits, Fotello Edits: You pick the winner

Here are the filename indicators for each set of four variations of the photo presented in this order:

HDR No Edits - just the ambient brackets (some JPG and some sets RAW) run through LR Enfuse with no changes, just the merge process.  I shoot with the Neutral profile in an Olympus EM1 Mark II micro four-thirds camera using an Olympus 9-18mm zoom lens and 7.5mm Laowa fixed lens. (Cropped factor is x2)

My Edits - these are the photos I delivered for the several projects included in the photos using Lightroom and Photoshop.  

Natural - Airy Fotello - this is the Fotello combination that can be selected in their Settings section and the first one I tested.  It returned photos that were not as crisp and contrasty as the Signature-Crisp setting.

Signature - Crisp Fotello- this is the Fotello combo in the Setting section that seemed to me to produce a better looking photo for clarity and contrast after I ran the photos through a second time with this setting.  It's the one I settled on using.

HDR No Edits



My Edits 



Natural - Airy Fotello 



Signature - Crisp Fotello



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HDR No Edits



My Edits 



Natural - Airy Fotello 



Signature - Crisp Fotello



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HDR No Edits



My Edits 



Natural - Airy Fotello 



Signature - Crisp Fotello