WGAN Transcript: Giraffe360 Pro Camera and Giraffe360 Photographer Program20990
Pages:
1
 WGAN ForumFounder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| Giraffe360 is a We Get Around Network Marketing Partner --- WGAN-TV | Part 1 of 2 - New! Giraffe360 Pro Camera and Giraffe360 Photographer Program | Guest: Giraffe360 Founder and CEO Mikus Opelts | 5 PM ET on Wednesday, 25 June 2025 | Episode: 249 | www.WGAN.info/giraffe360-pro | @Amy @JanisSpogis WGAN-TV | Part 2 of 2 - New! Giraffe360 Pro Camera and Giraffe360 Photographer Program | Guest: Giraffe360 Founder and CEO Mikus Opelts | 5 PM ET on Wednesday, 25 June 2025 | Episode: 249 | www.WGAN.info/giraffe360-pro | @Amy @JanisSpogis  WGAN Exclusive Giraffe360 Pro Camera Offer (www.WGAN.info/giraffe-pro) WGAN-TV Transcript | New! Giraffe360 Pro Camera and Giraffe360 Photographer Program ====================================================================================== Two Giraffe360 Special Offers for WGAN Community 1. Giraffe360 Pro Camera (for real estate photographers): ✓ Get early access to the new Giraffe PRO Camera - WGAN exclusive 60-day trial offer – just $123 per month - Be among the first to try the all-new Giraffe PRO Camera as it officially launches. (Pre-Order Giraffe Pro Camera) 2. Giraffe360 Go Camera (for real estate agents (or real estate photographers that want to get started immediately and then switch to the Giraffe360 Pro Camera when it is ready to ship) ✓ Free Blue Sky Replacement for HDR Photos with Voucher Code: WGAN ✓ Build Your Plan: www.Giraffe360.com ====================================================================================== Hi All, [Transcript (below)] ✓ What's possible with the next-gen Giraffe360 Pro Camera with LiDAR 2.0? ✓ What are the advantages of joining the Giraffe360 Photographer Program? ✓ What does exclusive Zip Codes mean for photographers? ✓ What's included in an all-in-one monthly subscription with no upfront camera cost? Stay tuned ... Watch WGAN-TV Live at 5 on Wednesday, 17 June 2025, for: ✓ New! Giraffe360 Pro Camera and Giraffe360 Photographer Program My guest is: Giraffe360 Founder and CEO Mikus Opelts Show Topics  Giraffe360 PRO Camera and auto-height adjusting tripod Giraffe360 Content Studios (Deliverables) -- Ultra-HD 3D Virtual Tours -- HDR Photos -- Floor Plans (ANSI-compliant) -- Drone-style cinematic fly-through Gsplat Videos -- Auto-generate Single Property Listing Websites -- Social media ready digital assets [Listing Spotlight] Listing Spotlight-- Social Media -- Email Marketing -- Property Websites -- More time scanning versus less time to get it delivered (four hour goal for rendering all assets) Giraffe360 Official Photographer Program-- Two exclusive ZIP codes for real estate photographers - potential leads from Giraffe360 -- Unlimited virtual tour hosting -- Giraffe360 Pro Camera that includes everything for one flat monthly fee (no upfront camera cost) -- how to claim two exclusive ZIP codes - per camera - via the Giraffe360 Photographer Program Two Giraffe360 Special Offers for WGAN Community1. Giraffe360 Pro Camera (for real estate photographers): ✓ Get early access to the new Giraffe PRO Camera - WGAN exclusive 60-day trial offer – just $123 per month - Be among the first to try the all-new Giraffe PRO Camera as it officially launches. (Pre-Order Giraffe Pro Camera) Your Exclusive WGAN Offer Includes 10 free property projects (standard trial includes 5) All add-ons included at no extra cost for the trial period Free blue sky replacement if you subscribe annually following the trial Free WGAN-TV Training Academy Membership for 1 year Membership to the Giraffe Photographer Network with ZIP code exclusivity (2 ZIP codes per camera - US only) This limited-time trial offer is available till July 31, 2025. (Unless extended by Giraffe360) 2. Giraffe360 Go Camera (for real estate agents (or real estate photographers that want to get started immediately and then switch to the [b]Giraffe360 Pro Camera when it is ready to ship[/b]) ✓ Free Blue Sky Replacement for HDR Photos with Voucher Code: WGAN ✓ Build Your Plan: www.Giraffe360.com What would you like me to ask Mikus on the show? Best, Dan  WGAN Exclusive Giraffe360 Pro Camera Offer (www.WGAN.info/giraffe-pro) |
||
| Post 1 • IP flag post | ||
|
WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| WGAN-TV | Part 1 of 2 - New! Giraffe360 Pro Camera and Giraffe360 Photographer Program | Guest: Giraffe360 Founder and CEO Mikus Opelts | 5 PM ET on Wednesday, 25 June 2025 | Episode: 249 | www.WGAN.info/giraffe360-pro | @Amy @JanisSpogis WGAN-TV | Part 2 of 2 - New! Giraffe360 Pro Camera and Giraffe360 Photographer Program | Guest: Giraffe360 Founder and CEO Mikus Opelts | 5 PM ET on Wednesday, 25 June 2025 | Episode: 249 | www.WGAN.info/giraffe360-pro | @Amy @JanisSpogis Transcript (below) Part 1 of 2 - What can you create with the Giraffe360 Pro Camera? - What are the advantages of joining the Giraffe360 Photographer Program? - Are you trying to decide between Matterport and Giraffe360? Stay tuned. ... Hi, all. I'm Dan Smigrod, Founder of the [wwwWGANForum.com]. Today is Wednesday, June 25th, 2025. You're watching WGAN-TV: a podcast for digital twin creators shaping the future of real estate today. We have an awesome show for you: New! Giraffe360 Pro Camera and Giraffe360 Photographer Program. Our subject matter expert is Giraffe360 Founder and CEO Mikus Opelts. Mikus, thanks for being on the show. - Hey, Dan. I'm really excited to be here. Good to see you again. It's been some time. - Good to see you again, Mikus. Before we do a deep dive into the Giraffe360 Pro Camera and the Giraffe360 Photographer Program, why do real estate photographers need to focus on offering more than just photos? - Maybe I will answer that from how the buyers are framing their position. Today, buyers are screaming to get more media in the Listings. From the top of my head, around the second most requested feature, media feature, is floor plan from buyers. But around 10% of listings get floor plans. 6% of homes last year were found on Instagram or other social media apps, which are heavy video driven products. So, the consumers want to consume more media. I think we have lived in this age of photography being THE real estate marketing, period, and that has changed. We already are in a different era today based on the buyers. I think that the supply side and the agents haven't necessarily picked up on the offer. But it's then a beautiful opportunity. So the simple answer to your question is the buyers are demanding more media. Period. - Giraffe360 recently had a webinar and you talked a little bit about being able to shoot a space once and create a number of add-ons multiple times. Can you speak a little bit to that in terms of time management, you shoot X number of listings? - That is the core concept, the philosophy behind the Giraffe360 build. When we started the company, we looked at where the industry is heading. And that was one of the thesis that it would be very clunky to produce real estate media on five to 10 different devices. So for the floor plan, we need a laser, then software. For photography, camera, then Photoshop, Lightroom. For 3D creation, Matterport. For video production, again, a different workflow. For residential property sales and rental specifically. It's such a high-paced environment and the budgets are quite low for the media productions. So we just saw that there will be a good fit. It will be very clumsy to meet this demand and necessity for rich media. And so when we started to design the Giraffe platform, we started to design it straight away as a media production platform. And then the question is what is the real estate media? We definitely have photography, floor plan, video, 3D tour. Those we qualify as the core assets. And what we have been working hard on is not to discriminate on one of the assets. Real estate marketing needs to be good quality. People want to see good pictures, accurate floor plans, engaging videos, very immersive 3D tours. And so that's the KPI for the Giraffe platform is to deliver the technology, to deliver all these mediums in a set quality range. So yeah... That was and still is one of the main thesis behind developing the Giraffe platform. - And as you've recently announced the Giraffe360 Pro Camera with plans to ship it in July 2025, subject to the FCC government regulations approval in the United States. Is your vision that professional real estate photographers will migrate to the Giraffe360 Pro Camera for shooting photos in addition to 3D tours, floor plans, videos, et cetera? - That's a really good question. I think the Giraffe platform doesn't make sense if you don't use it with almost all of its features. The value is in being in one workflow, you can render all the real estate media. It gives a crazy efficiency. And the generational shift in technology has happened. And that's driven mostly by AI and robotics, the camera plays an important part. The camera is the data input, but our AI capability ensures these different media outputs. And on the previous question, you asked about the efficiency that it creates. And so the underlying AI's ability to then create different contents and use the same data source inputs and not to bother for the editor, for in this case the photographer on every asset to separately set the settings and information. It's just crazy, crazy efficiency. So all this real estate media can be produced in a very efficient way. And so to give you a very practical example. So one of the basic requirements is that on the floor plan you name, this is a bedroom, this is a living area. We get that insight from our AI models. We already place the names on the floor plans, but the same names, the same labels are also then placed in the video description. When the video voiceover is AI rendered, it uses the same data input. So we have used essentially the same input to generate those two different outputs. And so... So the efficiency of using the Giraffe system that our partner gets is second to none, but it only works if you really use it widely. I think if you're a big fan of one of our media products, let's say a big fan of our 3D or video product or photography, then I think it's just like when you end up in the same clumsy setup where you have very many tools and softwares. We strive to deliver one platform that does all of these things extremely well, though we don't limit our partners. I think, our partners are going to choose themselves, if they use all our mediums or they select one of the star products. But to be clear, I myself, I wouldn't advise looking at Giraffe and look on like one solution that you really like. I wonder whether this platform makes sense for you or it doesn't and the Giraffe platform then competes with different tools in every category: with floor planning tools, with 3D tools, with photography tools and so on... So, and specifically this year, photography has made massive leaps in AI's ability to render quality. I think, Dan, you tuned into our last two webinars. So I showed the pictures for the Gen 2 AI editing and then Gen 3 AI editing. We have really progressed massively. Photography has always been the toughest to produce because photography has such high quality expectations. Virtual tours are low, floor plans are kind of not here nor there, and video kind of depends on the partner. So photography historically has been the asset with the highest expectations. And to reach that, to be able to deliver... Now the photography, where our photographer partners are like, oh no, this is really good. I'm going to use it for my listings. I'm not necessarily bringing out my pro setup for every listing. Yeah. - I'm going to come back and ask you the question because I think for a real estate photographer to make the leap to say, oh, I was just thinking about Giraffe360 for virtual tours or maybe for floor plans or something else, but I still plan to stick with my professional camera, DSLR, mirrorless camera, whatever. I think it may be helpful to actually understand the entire Giraffe360 platform, the gear and the back-end, et cetera. So I think I'd like to just come back to, re-ask that question after we've talked about what it is that you get and what's possible. Even before we talk about the Giraffe360 Pro Camera, perhaps we could start with the deliverables. So why don't you take me through each of the deliverables and why you think it should be, the photographer should be using a Giraffe360 Pro Camera to create that content? - So deliverables are bucketed in three main categories. One category is real estate media and our platform is called Content Studio, where all this real estate media is then created. The second huge bucket is the marketing automation platform, where we deliver and then use the media to start to render already full marketing campaigns. And to jump ahead a bit of myself and your question is, we think our partners should approach the real estate companies with real estate marketing as the main pitch instead of focusing on photography, but how they can provide real estate marketing. To go back to your question and unpack it, so in Content Studio there are five core assets. So photography, as the crown jewel, no listing goes online without photography. Second floor plan, then 3D tour, and then the point cloud. And I think I missed the video. Those are the five key assets. In the Content Studio for all of those assets, there are editors that allow you to personalize every experience as you want, but then also source files are available to download and if you want to further edit outside of the Giraffe platform capability. And it's up to our user to decide whether to use all of those assets. But as I think I mentioned before, I think Giraffe platform becomes really powerful when all these products fit your requirements and what do you need for your business. And switching the gears to the Listing Spotlight, our marketing automation platform, we are then using these assets and property description that also gets AI generated to automatically render a website from the property. So every property, every scan you do, essentially you can have an, in no time, ready property dedicated single listing website. And then the second big asset already in the Spotlight product category is our social media posts. There's a special generator we call it Spark Render that creates many forms of social media posts. New listings coming up, listing just dropped the price or open viewing and then this listing is sold. That's all part of the Giraffe package. So I think it's actually very tough to single out the Giraffe assets because they start to multiply. And there is a bit of a progression. At first we get the core data inputs from a scan. Then in Content Studio you have these five core assets. But then there's also the description that gets generated and then all of these assets in the Spotlight start to merge into marketing campaigns. And yeah... So the functionality is quite crazy high. I think it's a bit... What we always struggle is actually, before people started to use our product actually for them to get the grasp, the depth of the Giraffe platform. So, yeah, because you get so many augmentations from that core assets to marketing and then how the core assets can be viewed together. So it's, yeah, it becomes a lot, in a good way. - Okay. Let's talk about the Giraffe360 Pro Camera and maybe you could relate it back to each of the digital assets that can be created as a result of using this system. Do you want to give us an overview of the Giraffe360 Pro Camera and related gear? - Yeah, the Pro Camera is, we built it for an advanced user. That was the goal. I don't want to say that it's for only photographers. It's for somebody who wants to really generate the best real estate media and do it across the categories. So the difference between our base model and pro model, the base models were very focused on efficiency in the property. So we were very focused on the fact that it takes only 60 seconds per room. You go in and every room requires one scan. So a user can go through like a two floor house in 25, 30 minutes, capture everything, and then our AI rendering's going to deliver the information back. We see that is a limiting approach because, A, it stacks up rendering from time-to-time. We can't deliver all the assets in a couple of hours. It takes us 24 hours because there are lots of user errors. There are lots of places that get unscanned or there's not enough data visibility. So we have to rely on our backend service to fix the issues and deliver the assets back. In the process, we are completely changing the tune. It's all about how you captured the property and the better, aka, the more time you spend, the more scans you create, the more and the better contents you will be able to produce. So there is a complete change of mentality. And with the pro setup, the user is really in control of how you want to then be able to create each of the content categories. And I'm going to break them down what are the key features and key expected deliverables. But I really wanted to emphasize this point that the users will be really in charge and they will be able to create more immersive or less immersive videos. And it will be their decision in the property. And the simple rule there is, the more scans you do, the more immersive videos you're going to get. There's a very clear correlation there. And so, yeah, so that's the core principle of how the Giraffe360 Pro Camera works. And then on the Giraffe360 Pro Camera, we are not changing from the base model. There is a photo icon on the main screen. So there's basically two main buttons for the user, how you do the scan. So there's photography or the 3D. And we have separated photography for a single most important reason. Typically for 3D scans, people focus from the center of the room and you want to scan the surroundings. But for photography, good photography, typically you're, the best shots happen from the corners of the room where everything is very visible. So you want to be as close to the wall as possible. But when you do a 3D scan, you don't want to rush in the wall as much. So photography has its own dedicated capture flow and the camera's on the tripod. It shoots in HDR. So that's how we deal with light and dark settings. Users will have the ability to change the dynamic range to decide in future on how many dynamic ranges you want. So that photography capture is a dedicated workflow and how a user just moves through the property, decides where to place a photo... And typically photography takes around 60 seconds to capture as it shoots in the dynamic range. And so it typically takes 60 seconds. - Is this three bracketed, five bracketed, more than that? - The default right now is three. But with the Pro setup in the software updates, we're going to give the control also to the user to change some of these settings. The bracketing will be... There will be flexibility. Right now on the first release, it will be the default version. - And the tripod that comes with the Giraffe360 Pro Camera enables a low angle shot? - Exactly. So the tripod moves up and down. It's the first mechanical tripod of its kind. And the reason why we built the tripod mechanically is two things. A, when you move on the manual tripod up and down, it's very clumsy. And I've spent years in setting up the tripod up and down either when I use Canon cameras to do 360 tours on a gimbal or now with Giraffe, because for photography, typically you want to go lower, for a good photography, you want to be on the level of the furniture in the room instead of having this very high view where in the 3D, because everything gets in the 3D individual tours, more spread out, you kind of want to lift higher. So there's lots of manual up and down. And we are tech and product focused people. We kind of want to create a technology solution for every problem. And we thought that that's like a big manual hassle for property scans that we can really make convenient and get away from this tripod setting up and down, changing the heights and making it very convenient and automated. - Can you compare the image quality, the deliverable for still photography, the HDR photography to a professional photographer's present workflow? - I will put this up to our users. Users essentially decide, because photography is a subjective... Every media is. Floor plans are objective because there's legal requirements. How ANSI floor plan needs to be delivered. - Let's stay on photos for a moment though. Make the case for the Giraffe360 Pro Camera and the Content Studio as it relates to photos to say, well, here's why a photographer might consider switching for photo generated images, HDR photos generated through the Giraffe360 Pro Camera. You have thoughts on that topic. So please tell us. Yeah. - So I can tell in the last 90 days since we released the third gen photo editing software. And it doesn't impact the camera, how the camera captures. It really comes down to our AI editing ability to edit the pictures. Hands down, most of our photographer users have said, this is amazing. We love it. I'm ready to use this as my default setup. And when I'm doing a premium listing of a $20 million penthouse in Manhattan, then I will use my pro setup. But Giraffe360 today satisfies what I need from good quality. And it comes from our editing improvements. On average photography rendering time right now is between four to five hours. So you could be in the property, capture it, get back in a car, put on a hotspot, upload all the files. And hours later, you will receive the notification once the rendering is done. And how our image rendering happens is we have AI models that edit pictures. So we, for example, one model just cuts out the ... does window masking. So windows historically are always overexposed. So you want to take the dark shots from behind the windows. And one other model removes objects. So you will never see a Giraffe camera in reflection. And then we also have privacy models that automatically blurs faces and stuff. And on average, five to six percent of pictures... And once the AI rendering is done, we have a quality assurance team. That's all our in-house staff. We have two locations: Riga in Latvia and Manila in the Philippines. So we work pretty much around the clock. When one team finishes, the other team starts. And we have almost 24 hour coverage there. And there is a quality assurance that monitors the pictures. And they check and they pick out the contents that haven't been done well by the AI and manually fixes them. So around five to six percent of images actually get a manual fine-tuned by our team. But that all happens in those four to five hours right now on average. And as we build our AI capability, we expect that time to keep dropping and dropping. So... And so the images are back, not the same day, they're literally going to, I think by the end of this year, we will be able to cut that even that processing time significantly lower. I don't want to maybe give out some benchmarks, but as we keep evolving the system, the advantage for our photographers is speed. You go to property, you capture everything, and then you get back all the assets very quickly. So to answer your photography point, the camera fundamentally hasn't made that big leap in what has made the big change in our outputs. It's the AI editing where you gained so much of the advantage. And then our editor in the Content Studio has so much functionality that you can then tweak the photography further. And if there are any problems with the settings or if the photographer doesn't like the editing style, that can be changed in the settings or there's a, our service team is available so we can go back to our editing team and make tweaks. So it's a very refined and very quick moving system. And to give you a sense, that's for all the contents. Every 80 seconds we deliver a new project. Every 80 seconds there is somebody who has captured something and full real estate media gets delivered back. And so it's a... - Thank you. Let me break down a little bit more granular in terms of photography. Since the images are delivered via that single property website, property website to the agent, does the photographer, in addition to being able to tweak images in the Content Studio, can they export the images, go through their workflow, then re-import them back into Giraffe360 and then have them still delivered within the Giraffe360 ecosystem, the single property website? - Yeah, good question. Today you can download, but you can't re-upload. So today the Giraffe360 system works as you can extract the files, source files, put in any other software, but once you remove them, there's no way to get them back. So there's no... If you need changes in the final, in that single listing website, then that picture will not be available today in that single listing website. But there will be options to do that in one of the next releases. We're going to allow content re-upload to the platform. That will be possible. Yes. Today it's only available for download only. - Okay. So if the photographer stays within the Content Studio, are there a number of settings for color correcting, sharpening, et cetera... - Yes. - Within the Content Studio? And once that editing is done on one interior image, for example, can that edit be applied to all the indoor images? - You can save your personalized settings. You can change settings by project or for all your accounts. So there are multi-level adjustments possible. So you can add your single picture... - If you get back an entire job that's typical of how you shoot, you can change the presets so that the AI is following your preset, the photographer's presets? - Exactly. Yes. And you can save those settings, some specific settings. And then you can always go back either per project or per picture. So the editing happens on the levels. And we've been on track this year to deliver way more than a quarter of a million listings. And that's millions of photographs edited. And I can go back to what I mentioned before. It is subjective. What one likes, the other one doesn't like. And it's interesting to see, there are industry standards, the core style, but it's always personal preference. And I think there's always the situation where somebody asks you, for example, in every project faces need to be blurred, but then in one project, you can't blur the faces because that actually was the intent and you wanted the faces to show up there. So that's how we have been thinking about developing the Giraffe platform. We try to automate and create core settings that fit hopefully the majority of the cases to really make the day-to-day process operationally efficient, but then to give flexibility when required to go in and edit. And so because the one thing we want to try to avoid is manual tasks being done repetitively, like the manual tasks, I think. But there's no system that always delivers pictures like every client will like them. There will be the requirement to personalize. And that duality has been built into the Giraffe platform. And thus we can deliver to our partners, A, very high efficiency in the day-to-day operations, but then give the flexibility to personalize when required. Yeah. - What is it that's special about the Giraffe360 Pro Camera that enables Giraffe360 to deliver ANSI-compliant floor plans? - Yeah. So we spoke about the tripod and the second value behind the tripod is more data collection. So automatically scan... In the camera, we have a built-in LiDAR. We actually have, for whatever that's worth, we've developed the LiDAR ourselves. The last two generations are fully in-house built and manufactured. And so the tripod allows more data capture. And as the user moves through the property, LiDAR keeps scanning the property. So ANSI standard is really, as every legal standard, it's more like a clear system. What is accounted for in and out. Last year, we already built out to the German legal floor plans standard. And so they can be used to submit for the banking mortgages. And previously we were operating in the United Kingdom as our home market. We started in the UK. So in Europe, the legal requirements around floor plans have been very strict and high. And America has been more flexible in that sense. But the ANSI standard, so historically, we've always had a very huge focus on the legal requirements for the floor plan creation. And now since we launched in America, the ANSI standard was obvious. But it's more how we interpret the data. Nothing else. But because what's accurate in different jurisdictions is actually two different things. And whether you count in sloped ceiling areas or whether what's counted in as a terrace... To give you a fun fact, a terrace in Monaco is called the living area. Just because of the weather and how expensive it is to have a terrace. But then in other places, that's not counted as a living area. And so it becomes an interpretation. And to zoom out how the Giraffe platform is built, then essentially through our AI system that feeds the context to deal, we try to understand the property. What is this? Column? And that's a window. So there's lots of, we take in the data and we interpret the data. And then if we can interpret the data accurately, we can then deliver these assets in the required forms. And so the floor plan accuracy becomes a data interpretation kind of an exercise. And so we have scanned millions of properties. We have three million properties in our database that we have used for the training set. So now we can make that compliant with how the ANSI requires that. And the Giraffe360 Pro Camera comes in the picture here because it really delivers more data. And so it will be more repeatable, with higher accuracy... And the LiDAR, the new generation LiDAR, the second LiDAR is industrial grade LiDAR. So the accuracy, it will be just way higher. But it's kind of, it's a dual question if that makes sense, what I'm talking about here, it's the data input from the LiDAR, but the data interpretation actually is the hard part. It's the kind of, so you can feed an accurate data from a LiDAR, but if you can't interpret the data accurately and then attribute that information accurately, then there's no, you don't have a good output. And so today we can deliver on the ANSI standard, which is the dominant for the States. - And tactically, what is delivered in terms of floor plans? - Floor plans break down in three categories. I would probably break them down into categories. One is the point cloud, the source point cloud. You get the fully merged point cloud that you can then download and use. Point cloud is more like a technical file. I don't think it's an output that actually gets used anywhere. There's no place to upload point clouds and get some kind of a 3D mesh display. I don't know. I don't think Zillow or anyone has it. So, but that's a source file. And if you are servicing outside of residential real estate sales, I think that that file format becomes very important for architects, construction. And we see there's some use of that. But we use that point cloud mostly to generate the 2D floor plan. And the 2D floor plan comes in different file formats. Then it either comes in PDF or SVG, and you can then change the file. Also the different styles. So there's the colored version, but then there is also the black and white version. And then a user can also really personalize all the information on the floor plans. AI already sets all the room labels and names, but then if you want to, for some reason, change it or there, for some reason, there has been a mistake in the editors, the user can change it. So there's designing and color versions and... - Is it in the Content Studio that the photographer can make changes? - Exactly. Yeah. So you can make the changes. And going back to talk about the settings. On the settings again, our partner can then set the design style, how you want to look at the floor plans. Do you want the color version? Do you want a black and white version? And editing works in the same way as we spoke about the general principles of the Content Studio. So you can have the core settings for all the projects. And then you suddenly have one project where you don't want the black and white floor plan. You simply want the color version. And you can go and customize that for that specific client. - Can a photographer have templates for different clients? - There's not that kind of functionality yet, but we're definitely thinking about it. How you can create templates for different client requirements. That's definitely on the playbook that we've... - Color palette for a specific client. Whether they want it with a logo, without a logo. Whether their disclaimer line is different from what a photographer might typically offer... - Mm-hm, exactly. Today, I didn't mention personalization. You can add logos, change that per client. And so that's very convenient. But we are thinking about how to introduce the saved templates for different clients. And so to make that workflow for that specific client X, let's call them, workflow very efficiently. That you don't need to make as a photographer changes. - 3D floor plans? - Yes, they're coming. They're coming. You forced me to spill the beans. We're working on 3D floor plans and that represents... Like, again, 3D floor plan. Maybe I should actually break that down. There's no place to really upload a 3D floor plan, I think, as a medium. It's more the underlying 3D floor plan that we can then render both for the videos. We really want to use 3D floor plans in the videos because we like how they allow people to tell the story. And 2D floor plan will be the main for the listing sites. That has been the core assets of photography and 2D floor plan. But the 3D floor plans will be very handy for either 3D models and how to represent the virtual tours and in the combination of a 3D model and for the video production. But there will not be a per se the... Though today you can download the floor plan in DXF. And probably at some point we're going to have a DWG file format, which also gives the height information into the floor plan instead of 2D information. So if you're talking about the technical section of the floor plan, then that 3D will be probably downloadable at one point. Today it's DXF file format. - The floor plan probably takes us into perhaps the third deliverable of a 3D tour. Can you describe how you include a floor plan view within the tour? And perhaps take us back to a bigger picture of how you describe the virtual tour that Giraffe360 delivers? - So the two core inputs for the Giraffe360 Virtual Tour number one is the panorama. Because we shoot statically. We also shoot HDR in the same way as we shoot the picture. We actually then shoot the panoramas. And the same quality of editing principles that I mentioned on picture applies to our panoramas. They are not necessarily always developed in sequence. There might be a product update that comes in photography, and only a month later it pops up in panoramas. But you can really see that our editing ability on images is really high. Which then translates into the panoramas. Hence when you pull up the Giraffe Virtual Tour, it is high resolution, crisp, it looks well edited. Yeah, high qualities we typically get. And you will not see overexposed windows. I think it's super-rare that you will get overexposed windows and so, if you look, quote/unquote, on image quality the Giraffe panorama I think stands out. I can't name a system that can replicate the quality of the panoramas in an automated way. I haven't seen... I think that's where we shine. And the second aspect is the floor plan which is very essential for the virtual tour. We use specifically a 2D floor plan because we have learned through years of UI testing that that floor plan is actually the most convenient for people to understand the property and its layout. And the way how we have integrated the floor plan in the virtual tour is very end-user friendly. We haven't been pushing the immersiveness where Matterport product shines in the 3D effects, how you move, and that's been mostly because we have the 3D effect how we move between the panoramas, but because the base model was built on, you can have one scan per room, like there's just not enough scans to really create that immersion, so the Giraffe historic virtual tour has been really good on the resolution and how convenient is it for the end-user to use it. And then when we now switch the gears with the Giraffe360 Pro Camera, we'll be able to provide way higher immersiveness because our user will be able to scan more points and the more points, the more immersive going to be and and so that immersion is going to go up with the Giraffe360 Pro Camera but I want to emphasize that the editing capability on the underlying panorama is ... that's our strength, that's our strength, we have 15 machine learning models that create different medias and image editing and pano editing is a huge block of that. Yeah. - In addition to Giraffe360 AI doing its magic, does the photographer have this the same control over the panoramas just as they do in the Giraffe360 Content Studio for HDR photos, perhaps changing the color cast you run into rooms that have fluorescent lighting and all of a sudden the lighting doesn't look right in the space? - So, yes, panos have editors, so the virtual tour has its own editor and you can, you can go and edit there the same personalization features if you need something to blur a diploma that hasn't been blurred in the auto settings and so, or to change the navigation spots... The tour floor plan comes from the floor plan so the way you have created your floor plan is the way you're going to see it in the virtual tour, and you can't edit the floor plan specifically for the virtual tour. But yes, the virtual tour has its own editor, you can work on panoramas and there is a dedicated feature set for what additionally to do in that virtual tour. But from experience I can tell you people play around with the pictures because that's important, especially master photography, the core shots, then floor plans we get some room name changes, there's some personal preferences, some color schemes, I think virtual tours actually doesn't get edited too much, there's some blurs that gets placed here and there, but if I'm not mistaken percentage-wise people edit the least virtual tours. I will verify that after the meeting and now thinking about the statistics but I think I should be right on that, that pictures get edited the most then that floor plans and virtual tours get the least amounts of some kind of a fine tuning or personalization. - Mikus, could you speak a little bit more on perhaps the transition of Giraffe360 Pro Camera enabling what I think of as a 3D transition rather than a 360 transition, and perhaps where the LiDAR data may fit into this conversation? - So, but that also allows us to switch gears to the video product where we really want to push that immersive model representation. So we, because the user captures more data, we want to, we are rebuilding the full properties 3D model and we use Gaussian splat technology to create a full 3D model of the place, and specifically for the video, and video becomes more and more important content I think for years... My interpretation is that in the listing portal there's no good use of video because photography, floor plan and there's so much text that video gets just hammered in somewhere in a tab. I think video doesn't get as much push or consumer demand in the listing portal because listing portals are becoming more and more media heavy and the virtual tours are over there so I think the virtual tours kind of competes with the videos and so I think it becomes a bit overcrowded there. The competition is high for the medium. But the video really shines in the social media communication and we see that social media has been growing in its importance from, I can speak from our staff experience, Samy, our CCO, found his house on Instagram scrolling. I think Nic on Samy's team also found her house on Instagram. I look at the US data, 600,000 properties a year get found on social media platforms. So, and it's 3x over the last four or five years. So it is growing as a channel, yeah. - Mikus, you went a little bit fast for me on the Gaussian splats and how the camera and the tripod and all this happens and then what actually gets delivered and then what can the photographer change if anything... - And because of this video I think a huge importance for the social media, we wanted to figure out how to build a good video product, and in our base model the video product is created from panoramas and we don't think it's as powerful as immersive as it needs to be and video production of its own is a very complex thing so we wanted to basically figure out how to build this very immersive, very eye-catching interesting video so hence be zeroed in on creating a full 3D model from from the scans using the point clouds and panoramas creating this Gaussian splat and then using this 3D place to render virtual videos. And so one of the video styles we're now launching with the Giraffe360 Pro Camera is like for example the drone style video that literally is a very engaging fly through, through the property that catches the user's attention and is a very interesting way how to showcase the property without having to go there with the production crew, having to stage a property, having to put like a sliders on, put different camera settings in and spend like hours on the video production... We can really mimic, use that 3D Gaussian splat 3D model to then render many different styles of video. So the drone style video is one of the first ones and then we also have the two other styles coming out now with the Giraffe360 Pro Camera, and we will be releasing consistently new video styles, but the core input for that video production is that Gaussian splat 3D model, maybe also the 3D floor plans and some other assets, but I really wanted to emphasize the point that the videos are very important for that social media presence, consistent communication... - I want to ask you about that in a second, I promise, but I still want to understand the data capture, the image capture, how does the tripod fit into this discussion? The Giraffe360 Pro Camera Tripod? - The tripod captures every scan. We spoke about the photography workflow where you go through the property, put it in the corner of the room, press a photo button... The 3D capture flow is that the 3D button automatically triggers LiDAR operating and it also captures panoramas. So in every spot where the user puts the camera and presses the 3D scan button, the camera will scan on two levels, so it's going to automatically go up and down, and then the the capture process for the 3D, there will be lots of ownership on the photographer to then decide how short steps or big steps you want to create between the scans and the shorter the steps the more immersive will be the output rendering for the ... the more full will be the 3D model which allows to then render videos on a higher quality with less noise in them, so there will be user correlation. But there's not just one right way to do it... - It's magic that's taking place where the camera is going up and down on its own in order to be capturing data and that data is used in this Gaussian splat maybe nicknamed Gsplats in order to create drone style videos. - Correct, yes, that's exactly. And so there's two paths that's important for our partner to follow, the up and down path. It's automatic, but our photographer controls the horizontal, the movement through the property, so... And there is the decision on our partner's side how dense you want to create that scan and so that can be ... and so our partner will make that decision depending on their own priorities. If you want the the best video in the history of the mankind, the most immersive, the most dense then you want to spend more time on capturing more scans for each room, but if you want to optimize for efficiency and speed and medium quality of immersion is enough, then you can optimize for that and I'm really emphasizing that the user is in the control of that capture process and that's the learning curve with the Giraffe Pro system is, for our partners, I recommend to just test out and see the output differences and then to decide on what they prefer and how they prefer to run it, because that, I really want to emphasize the point that the, on the base model we really wanted to set the standards, how everything needs to look. With the Pro model, this is a pro equipment for advanced users to create real estate media and so the person capturing space is also important, they don't need to just follow basic rules, they can push the system to give them the results they want to achieve, yeah. - So I think if I'm hearing you so far, if I kind of process some different things that you've talked about and I promise we're going to come back to the social media and Instagram, but I think what I'm hearing is unlike the preceding camera, the Giraffe Go Camera, which is really for a real estate agent, fewer decisions, quicker to create content, one scan per room, with the Giraffe360 Pro Camera, for those that do Matterport, it's more like a Matterport capture process where the photographer is lifting up the camera and moving it every seven to ten feet, and if you want denser point cloud or you want a more cinema, cinema, cinema, help me out here... - I can't do that word, like that's too tough for me, but you're on the right track. - If you want a really awesome video that you're going to put the camera closer together, and while the data capture is going to take perhaps longer, the really good capture of the data between the photography and the LiDAR data, will that enable it to actually process faster? - Yeah, exactly, yeah, actually yes. The more data you capture actually gives AI more data inputs and faster and the less errors we have... So let me actually take a step back. Today every project gets delivered by Giraffe360, there's no situation where you go to the property, do the capture and you have an error screen, it doesn't happen because we have safe system with our our team and looking on the project and they will fix something if AI doesn't doesn't understand something and they can't put together a floor plan or that's for example where historically or can't put together a virtual tour. And, but that is the advantage with the pro system, if you use it on the screen you will see there's a built-in display, a screen that allows you to follow the scan and the more accurate you're in the scan, the more precise data you give to AI which will then enable a very quick turnaround times for all the contents and if there's errors in the scan, that will trigger for the quality assurance team to step in which will take then more time. But the advantage of the ... you touched upon it really accurately, it's a good catch that the better you capture, the better you capture, in the property, the quicker and higher quality outputs you're going to get. So a bit more time spent in the property yields faster return times actually in the content delivery from the AI. Yeah. - I'm just thinking out loud here that if a photographer can turn around a tour the same day, that's what we're talking about, not next day, that there may be an opportunity for the photographer to charge either a premium. Hey, our normal turnaround time is next day, if you'd like to pay $X more for eight hour delivery from the time we've shot or six hour or ... then there may be an opportunity; or second at least for the photographer to differentiate themselves because: I know we promised this to you at 9 AM tomorrow but it's ready the day before, we're going to send it to you, so... - Exactly. And we want to, we are in the evolution, we are in the stage of the, we are in the middle of the process where we are really picking up all the rendering time, so today there are assets that get generated in three to five hours and some assets that take 24 hours, but nothing in a regular operation takes more than 24 hours. To give you kind of a ballpark, we're really focusing on between 60 minutes to five hours, that's our time span, we want all the asset renderings to happen between 60 minutes to five hours, that's our goal post. That's what we are gunning towards so you can have literally in a 60 to five hour window; websites ready with all the social media contents ready and that's where I'm a bit segue of the conversation that for real estate industry, for real estate marketing, they ask for photography but what they really need is the marketing to go out. So if you can offer the whole marketing package to be ready in a couple of hours from a scan, and that to me sounds like a crazy value proposition or at least flexibility but then to your point Dan, you can decide -- or clients can decide -- how they want to use it either to sell it at premium or to ... I think having the contents and all the marketing ready within a couple of hours from capture just gives everybody so much flexibility, and so but that's our goal post where we are pushing with the pro setup with the rendering times for floor plans, photography, 3D tour and videos and so on, yeah. - So again, maybe just to be over stood here, if the photographer captures the scans closer and closer together, the possibility of getting it back closer to the 60 minutes versus the five hours is actually potentially possible, or that five hours maybe because some of the images didn't get processed correctly by AI, your quality assurance team picked up on that and then there's some manual editing taking place in order to deliver a quality job to the real estate photographer? - Yes, but one five asterisks. Today the windows are at between 24 to 5 hours instead of five to an hour, so we want to push forward for 60 minutes. But so instead of having 24 hour renderings to have five hour renderings would be the, yes, for the floor plans and photography. So as I said today, like everybody who uses Giraffe, they see the pictures back in those four hours, it kind of goes up and down, three and a half hours, four hours, that photography is already there. The floor plan, the video, the virtual tour production today, takes up to 24 hours, but it's on average 17-22 hours, that ballpark. And we want to, with the process that if you have used it accurately in the property or basically be more patient and done more scans and actually have captured all the niches and insides to really push that production time down to five hours with the process. That's the goal we are striving towards too. Yes. And then we get to the five hours for everything and we'll see how we can cut down that even further. To give it kind of the spill the beans, lots of time in that rendering today actually upload and download takes. The rendering itself can be done in an hour or so. The upload, the files need to follow through the service and then they need to be rendered and then follow back. That's why actually the total time of the rendering is higher because of the upload and download of the files. - Stay tuned for Part Two of: New! Giraffe360 Pro Camera and Giraffe360 Photographer Program. --- (Continues on next page) |
||
| Post 2 • IP flag post | ||
|
WGAN Forum Founder & WGAN-TV Podcast Host Atlanta, Georgia |
DanSmigrod private msg quote post Address this user | |
| Part 2 of 2 Welcome back to Part 2: New! Giraffe360 Pro Camera and Giraffe360 Photographer Program. We're visiting with Giraffe360 Founder and CEO Mikus Opelts. Mikus, in our previous Part 1 we were talking about the content that's delivered. I promise to get back to social media. But we were talking about the deliverables. I just want to go back to a single property website, property website, dedicated property website, whatever, perhaps you call it something else. Can you speak to what's actually being delivered on that page and what you're thinking about why you've included that as one of the digital assets that's being delivered? - Yeah. That's... First of all, like, I think AI today, it's already such a widely used term that people might be starting to kind of tune out on it. But really too today, the advancements of AI and we can flip the page from single content development to actual marketing campaign development. That is the transition that we see. We can call this revolution if we want to be fancy. And so we in Giraffe no longer think about single content production, even though we just spent 30 minutes talking about single assets and how they break down. And I think it's now becoming very interesting how you can then merge these assets to deliver full marketing. That's the headline for how we think about product development. So we created Spotlight, our marketing automation tool that allows us to automate the real estate marketing workflows. And the first release came out. It's probably been 30 days now. The V1 version has two main deliverables. One is the single property website that gets rendered from all the content that we have created in the Content Studio. So it's photography, it's floor plan, it's the video, it's the virtual tour, we have the property location, we have AI generated description, it pulls it together in a single beautiful website in a quite convenient UI and every property can get this website. And with the next releases, we're going to start adding templates, different designs. And so today we have the first version out. And the second big deliverable from the Listing Spotlight platform was our specific posts for social media. Because just throwing a picture in social media doesn't work. You need to add a logo, you need to add a headline, is this property for sale, maybe what's the price. And so we have created, we call it the Spark Generator that generates different social media Sparks. And there is now a limited amount of templates that can be rendered. And again, we use the same image or floor plan as an input file or panorama to then render the Spark and publish on social media. And the true value behind Listing Spotlight, how we think about it is then automating the whole delivery, connecting to the social media accounts and having, and just being able to automatically distribute all the contents. And one of the other things that we've not already released in the V1 is also an email template, how the email can go out about this new property that's coming out on the market and then the printed brochures. I'm now blanking if the printed brochures are already prepared or that's coming out in one of the updates. But yeah, so the V1 of the Listing Spotlight now starts to render marketing assets and we're going to have the next update where we're going to have some automation tools added or functionality added hopefully pretty soon. - I've heard a lot of things here. I think I really need to break it down a little bit more tactically for me in terms of understanding the Giraffe360 Listing Spotlight. Sounds like the real estate agent is able to sign into their Listing Spotlight. Is that correct? - Yeah, so the concept is that we want to give Listing Spotlight at first for free for all the real estate agents. So if our partner photographer has created a listing, then they, together with all the assets and the real estate media, can give access to the marketing platform called Listing Spotlight. And there, the real estate agent can actually run their real estate marketing from there. And that's our opportunity to work succinctly with the real estate agent and their requirements. So the contents from the Contents Studio gets used to produce all the Listing Spotlight marketing campaigns. And there I think the market can then decide themselves if the real estate agent wants a photographer to run the marketing campaign or they want to do it themselves. I think it's again personal preference, but we want to give this opportunity and give more to our partners and then just creating a real estate media but also providing the real estate marketing platform. - So let's go back to Instagram ,for example. So I'm a real estate agent. My photographer said, good news, your listing for 123 Main Street is available. Sign in here to Listing Spotlight. At that point, they have all the content that's been created: HDR photos, floor plan, virtual tour, property website, the various social media sizes and content... Am I hearing that correctly? So on that Instagram post, that might be using a photo, it might be using a floor plan, it might be using a video... Somehow it might be related to a virtual tour, I'm not sure? - Not really. Today for the post creation, we used mostly images of the V1 that gets used for the product post creation. Yeah. - And video as well? - Not today. Not in the V1. But obviously in the future release, we're releasing new updates, features on every category literally every 30 days. And so it's a matter of time until all the assets can be distributed through the Listing Spotlight. - And in that Listing Spotlight, the agent, the real estate agent, the estate agent, can tie their Instagram account to the content and simply say, that's the one I want. Click, boom, sent? - Mm-hm. So today you can download and just use a QR code to publish. And so that photographer can either send that post, hey, you can post this one. Or the second one is the... But the account connection is coming out in the next update. It's actually not in the V1. In the V1, you just use a QR code to get it on your phone and publish it very conveniently. And the automation part is coming in one of the next updates. But yes, it's a matter of time until a real estate agent can connect their Instagram, their TikTok account, their LinkedIn account, their X [Twitter] account, and can distribute all the posts simultaneously with one click of the button instead of going to five different social media platforms and getting their updates and announcements out. Yes. - And for clarification, would the real estate agent in the Listing Spotlight have the opportunity to edit the various sizes and which images are selected? - Yeah. So yes, there's still an editing component there. I'm really trying to avoid too much editing because I think marketing automation and campaigns are very important there. And so the Content Studio there is to really personalize, but because yeah, the assets get some formatting on top of them, you still have some editing capability. But I use word formatting in the Listing Spotlight context. Because how we've been developing the Giraffe platform is ... those are the hats we wear. In the Content Studio, you really personalize the listing, you edit all the real estate media and create, I would say you have your designer hat on or an artist hat on. And then once you switch to the Spotlight, it's all about performance. Where do I publish? What's my sequence? What's my campaigns? How do I get out the email newsletter, get published everywhere? How do I get the regular communication out? And so I think that the mentality of the platforms are very different. And we see that, we have learned that in our day-to-day experiences, when people, when you talk about photography as a single asset, it's all about the image quality. But then once you switch gears to marketing, it's all about performance. And then kind of the image quality is no longer as important a topic as it is about, is this listing performing? Is it bringing in inquiries? Are you getting engagement on social media? And so those become more dominant topics. So the user interface and the mentality for the user, once you switch between Content Studio to Listing Spotlight, it's kind of different. And then we want to get out of the artist hat in the Content Studio and switch to the marketer hat in the Listing Spotlight. - In Giraffe360, is the AI also generating a listing description that's turned into an email that shows up in the Listing Spotlight? - Yes. And that's the efficiency. I think that was your first question. That's where we get that leap of efficiency. So from a scan, we regenerate tons of insights. We use those insights as prompts to generate the description. And in Content Studio, there was a section where you could actually write a couple of descriptions, whether it's shorter or longer. And then we use that description to generate website information and social media posts. And what's very interesting, but I think it's very impressive, when you create a video in the Content Studio, we then use that description to turn it into an MP4 file and it becomes a voiceover for a video. But the input is the same description that gets created or different styles of that description that then gets used in a variety of ways in the website or in the video voiceover, for example. - And at some point there's an opportunity to say, okay, the AI has created a description of this listing, but if the agent wants to change the wording or if the photographer wants to change the wording, that can be done? - Exactly. Yeah. You can overrule. I think the principle with, operating principle with AI solutions is you want it to be right or deliver how you want things in 80% of cases. And then in 20% of cases, you want to always be able to jump in and personalize how you want it. I think if the AI doesn't deliver the 80% result you kind of want, then I don't think the value is really there because then it becomes a bad version to edit. And then you're rather just better off as a creator just building everything yourself. So, but to expect that AI in all the contents, because for example, the description, it's another super-subjective topic, like what's a good property description. 10 different people are going to have 10 different preferences. So, and we have gone away from the dogma that we should deliver everything right or everything, because there's, except floor plans, because of your kind of legal standard, what is accurate and what's not accurate. All the other media is actually very subjective. And so there was the agent's preference, the photographer's preference, and then the consumer's preference. And so, yeah, I kind of wanted to expand on that topic that hence the editing functionalities just unlocked everywhere because there's no way how AI will always deliver the right result. And there needs to be a way to edit. So every content gets created that you can edit. Yeah. - Yeah. I did forget to ask you about the floor plans. Do you deliver square feet, square meters? - Settings you can change. We have clients in many countries and so you can adopt by meters or feet based on your location. - Does it calculate though? I ask because many photographers charge by the square foot or square meter. Can the floor plan generate the total square footage? - Yeah, it generates. It's a very simple algorithm. You see that on the floor plan and in the virtual tour you can actually unlock, you can show both square meters and square feet. That's actually, even in America, the feet are the dominant media, but then there are lots of people who have moved from Latin America or from Europe that actually prefer to see everything in meters. So I've seen people actually allow both of the data to be on the interface and that's actually quite convenient. - Just for clarity, if 3,500 square feet were scanned, is there a way to actually see a number that says 3,500 square feet? - Yes. Yes. Yes. It shows up on the floor plan, it calculates the total area and if you change your settings to square meters, then you're going to see that in equivalent to the square meters, if you change that to the square feet, you can see that in square feet, or both. That's also an option. - Okay, Mikus, before I ask you about the Real Estate Photographer Program, just going back for a moment to Listing Spotlight, maybe at a higher level view, you built out this whole social media marketing piece. Can you speak to why Giraffe360 has added this module? - Yeah, I think that's where the industry is heading. Social media as search is growing the quickest. I think listing portals are not going anywhere. They are the majority where people find properties. The second big category is actually agent recommendations. So how you market to other agents is actually super-important. And so... And then we also added email because if you want your property to reach max audience, you want to be in all channels. I think, Dan, you told me before we started this recording that week from today, you get the WGAN-TV Podcast distributed to 19 platforms. Is that correct? Yeah. So I think it's just marketing rule number one is to get reach, to get your information out in channels. So I think it's not that important. I think which channel performs better and which channel brings in the client for that specific property then becomes the analytics of the channel performance and how you operate in each channel. But the number one rule from my end would be get the property distributed to every single platform that is out there. And so today everything goes to listing portals, but not everything goes to social media. And that social media workflow is very clunky and clumsy. And it goes back to real estate media production. If photography is the main asset that gets produced in that capture, you don't get the good source file to then go and reproduce very good social media content. So with this one workflow, how we produce, we wanted to fix these issues and then to pre-produce, pre-populate the collateral for all the platforms. And so social media is just one of the central ones, the obvious ones. But the core principle that I wanted to emphasize is get the property information out everywhere. - Is the Giraffe360 Listing Spotlight a way for the photographer to differentiate themselves from, I keep saying photographer, but I think you're coming up with a different term here, a digital media content creator. Is that a way to differentiate, oh, that person provides photos or virtual tours or floor plans. We actually provide a marketing solution with all those assets. - Exactly. You made my pitch. That's how I see it. - You made your pitch yourself. I barely said those words. So how would you describe the transition perhaps of the photographer; from photographer to media content creator? What is your vision on that? How is the platform being built out for that? - Yeah. I think the pitch to the real estate agents would be that we can provide your real estate marketing for you and get your content on social media, get consistent coverage, prepare your email marketing, and get all your real estate marketing covered. We, as a photographer, are going to create real estate media for every property we're going to service you on. And we do real estate media across five different asset classes. We have photography, floor planning, video, virtual tour, and point clouds. They all get used to producing your website, your social media posts. And that is the central switch from the single asset kind of mindset where photographers are for photography to real estate media, terminology that we are offering or advocating. I'm not sure what's the best adjective to use here because I don't think it's... I think the consumers are already demanding that. And when we were creating the Giraffe360 Photographer Program, and I guess we're going to speak about that also in a second, if we had this debate internally, should we even call it a Photographer Program? But for the clarity of, just for today's photographers, I think, the role has already evolved beyond photography. It's about real estate media creation and we offer to couple that with the real estate marketing additional services. And so I think the term photographer actually no longer means just photography and it's kind of have... So we kind of stick with the term because that's the historic operation that kind of how it started. But we really think this is about real estate marketing. And to enable good real estate marketing, you need to produce all real estate media. - So going back, if I may, going back to Part 1 of our show, I was asking you a question about professional real estate photographers. Maybe that wording should be changed to professional content creators. But to the essence of my question, why should or should professional real estate photographers that are already using a mirrorless camera, DSLR, whatever gear, consider switching to using Giraffe360 Pro Camera for all the content creation rather than shooting the space with two different cameras? - Beautiful. Thank you for framing it like that. It's two reasons. It's our marketing automation platform that just builds all marketing workflows, we're starting with the websites and social media posts. And second is the efficiency that in one capture process, you can create five core real estate media that then gets then multiplied to many different real estate media forms. And it's the efficiency from going to the place and using one system instead of using five different systems. And so I think Giraffe is very powerful where you really see the value in all of these assets, but a single asset product... (Sorry for the background. I know somebody is driving a motorcycle.) And I think with a single asset, I think you end up in a very expensive setup, though I think some people would still operate it like that. Though one thing I want to emphasize in that setup, Giraffe doesn't fly. So we don't have any outside shoot, no drone product in our setting. And that's a very essential product where I think our partners will couple the Giraffe platform with the drone footage. And so, yeah. - How soon until drone photography, photos and videos will be able to be delivered through the Listing Spotlight? Today is Wednesday, June 25th, 2025. - Yeah, I will not give the date, but there will be a possibility to upload files back to, so we can display them in the Giraffe360 Listing Spotlight. It's easier, when you build a product, it's a bit easier when you operate with the content you control. So all the first iterations come from Giraffe internal assets. But specifically for this reason, and that's why in contents, you'll never see a need to re-upload contents. It's specifically for this use of the Listing Spotlight then for the marketing, where you want to be able to either re-upload Giraffe assets that you have somehow, if you wanted to personalize it in a different software or upload your drone images. Yes, that will be possible. I don't want to give the date because we don't actually run any longer on these very long roadmaps. We have priority, we pick the project and we deliver that in the next development cycle. And we really move quickly and decide, we're very agile in making that decision on what's the next most important thing to add to our core platform. And we have five core product categories and so we know what's coming out in the next one, and then one after that, it's constantly moving. We have learned that that's a way better setup than like an annual roadmap that never gets fulfilled. - Mikus, when you add the ability to upload drone photos and videos so that it ends up in Listing Spotlight, ends up in the property website, would uploading of other images occur at that same time? So for holdout photographers that are not ready to make the leap to use the Giraffe360 Pro Camera for their HDR photos, maybe they're shooting flambient, they would like to upload their flambient image... - Yes, it will have the same functionality. It's an upload functionality back into the system. So what are the assets that re-uploaded becomes independent of the user. And I kind of double down on your point, I think pro photo setup or there are these dedicated high quality setups will always be used. I don't think Giraffe doesn't strive to kill all the setups, but what we strive to do is create the core operating principle that does things in a very high quality across these real estate media categories. And I don't want to be too dogmatic that suddenly you can throw your DSLR camera in the bin and no longer use it. I think, again, different clients, different preferences, you want some flexibility. But where I would give Giraffe a chance is to test it out. Is this strong enough a core setup? And I think before people can, well, before a potential partner wants to make that switch, we have created a very easy option to test them out. And I think we want the product to speak for itself. And so our partners are able to really test out the system, I think, in a very low cost and a convenient way. So it's not an aggressive switch. - Yeah, I'll mention there, the Giraffe360 was kind enough to extend to the We Get Around Network Community a Special Offer to try the Giraffe360 Pro Camera risk-free for 60 days, just $123 per month for two months. Take it for a spin with 10 property listings with all the different potential features, including add-ons that are available with no long-term commitment. Full details and to order, visit: www.WGAN.info/giraffe360-pro It seems like an appropriate time to just ask you: if you're a real estate photographer, you're watching this show in part because you may be trying to make a decision, do I go with Matterport or do I go with Giraffe360? Can you speak to Giraffe360 versus Matterport? - Sorry, I had a headphone issue here. Do you hear me now? - Yes, thank you. - Yeah, can you repeat the question then? - Yes, I would say Mikus, today, Wednesday, June 25, 2025, there are still many real estate photographers that are just starting to think about adding 3D tours or floor plans or video, and they're trying to make some decision to say, okay, perhaps I've heard of Matterport, I'm just hearing about Giraffe360, I've just watched this discussion between the two of us. What are your thoughts about Matterport versus Giraffe360 or Giraffe360 versus Matterport? - Yeah, I get this question a lot. And I think we always ... but we have been trying to build Giraffe as our product that delivers on the vision. I think we spoke extensively today about what philosophy has been. So I think ... We've never compared ourselves too much with Matterport or other tools because we had our unique perspective on the market about real estate media creation and about marketing automation and how important are these different platforms becoming. But I think that also answers your question. Like Giraffe isn't one asset product or it doesn't strive to be; it's a very powerful system that takes advantage of robotics and AI and creates this crazy efficient and high quality process of new generation of real estate media creation. And I really want to avoid emphasizing whether it's photography or it's a 3D or it's a floor plan, because it's not really about those single assets if you kind of really start to dive into the Giraffe platform, it becomes about the power of using data in different categories, in different places, being extremely efficient that one software and one hardware can do that. And that's where I think we're very unique. We've had this unique perspective... And the market will judge how well we deliver on this promise. But Giraffe versus any other platform is about the versatility and the richness and thus for a photographer it means more services to provide at that super-low cost, because you have one system that produces it. And I think it becomes extremely efficient, operationally efficient and cost efficient. - Could you give us some scale and scope of Giraffe360? Perhaps the number of countries, the number of tours, how long you've been around... Sometimes there's some angst about to say, hey, I've heard of Matterport. I know it's a division of CoStar, a publicly traded company. I'm reading the [www.WeGetAroundNetworkForum.com] I'm just learning about Giraffe360. I want to make sure if I invest in the platform, it's going to be around. - Yeah, yeah. It's a good, solid question in these times. So we had our first Gen 1 camera already back in 2017. We built the first iteration. Then the Gen 3 was really the camera which we started to gain the pace. And today... Gen 4, we released back in 2022, if I'm not mistaken. So and... The Gen 4 is the product with which we scaled out of the core European markets. Originally we started in the UK and that's where our roots are in lots of London properties in our portfolio. And then we scaled across Europe and launched in America in 2022 and 2023 with the release of the Gen 4 platform. Today we do, as I mentioned, every 80 seconds there's new property created. Last year we did more than 200,000 listings. This year we'll do way more than that. Let's see if we can double the volume store or where that will be going to be. We have tens of thousands, more than 10,000 users, on our platform today. And so I think from the data volume, we process, we operate and I think it's no longer a small operation, but we're really looking at our Giraffe360 Pro Camera as it shifts our focus in the industry. With our base models, most of our users are real estate agents where we offer efficiency on themselves to create the productions. And this pro model we really worked on to switch gears to open a new way to partner with professional users into the market, hence we also created the whole program with all the advantages. So, but that's, in the team size we are today a bit more than 200 people. And most of that is technical engineering. We develop; the AI with quite an extensive team, the robotics camera... What's unique about us, we have been a bit control freakish. So we engineer our own LiDAR. Most of the parts are in our own facility. We have CNC machines. And so we will virtually build an engineer camera. It's not a third party tool. And so we have complete control over those two big items: the camera, the AI and that's all developed by our staff of 200-ish people. - Can you talk about the business model of how you charge, specifically subscriptions, without getting into... The pricing is public. It's on the website. It's easy to find. But you have a business model that's different. Can you speak to that? - Yeah, we do everything as a subscription. I really like the subscription business model. We never wanted to be in a camera sales business, basically, it's in another way how to sell it. We didn't want it to start to sell cameras and then try to make profit from camera sales. What we wanted to do is find the partners with whom we can work for many years, and that's to be a long lasting relationship. So since day one, Giraffe has been a subscription, you don't buy ... There's nothing as a one item purchase just because of this philosophy that we wanted to be in a partnership with our users instead of trying to sell them on something because if the product's not good, the client is going to cancel it. And if it's great, they're going to continue to renew it. It's as simple as that. And it aligns our mentality, how we want to develop the product with the market. And we don't have to try to convince them of something. So everything's a subscription and it bundles through the product categories through which I now laid out. We already spoke about today. You can subscribe to a camera. If something happens to a camera, I don't know, suddenly it doesn't work. We switch it around or vice versa. If a new model comes out, once we upgrade to your new contract, you get a camera replacement. So it's a very convenient operation for our partners. If you have a, to maintain operations, we even don't, if your camera breaks for some reason or there's some kind of an issue, I don't know, somebody left it in the car and it's locked, you don't need to send it back until we actually release it to you a new camera. We usually, based on a request, straightaway should file the kit. So it typically takes 48 to 70 hours to arrive. And so you don't have to, we can try to manage as little downtime to you as our partner as possible. So I think that's a good advantage for the subscription model. And then the subscription model goes into the contents to deal with, what are the contents you want to create? What are the add-on features? And then Listing Spotlight is a new thing, it's now free until we build it in a very extensive, more extensive functionality. And then we're going to look to switch that to being a paid product for the real estate brokerages or agents to use. But today it's a free add-on to the Content Studio, if you may. So yeah, but it's a subscription and you can bundle how you want. And the rule is the more properties you do, the cheaper per project it gets. And we don't charge for data hosting. We kind of don't have any of those hosting fees. As long as you are an active camera subscriber, it's all based on your use of the product as a creator instead of charging for hosting. That only kicks in if you, for some reason, cancel the camera, you want to maintain access to the Content Studio. - So it's kind of like building your own bundle. The first thing you need is the camera. It's a camera that comes with a tripod, a carrying case. And second is to pick out how many listings per month that you typically do or per year? - Yep. - And then there's some add-ons that you offer. Which of these add-ons do you want to be part of the bundle? And then you're either paying a flat monthly fee or a flat annual fee. Is that? - Yeah. That's correct. And if you pay an annual fee, you always get the discount from your annual bill. If you want to keep flexible, manage your cash flow, and pay monthly bills. And so the longer, you can take it shorter term contract, like a quarterly subscription or 12-month subscription. Again, the longer the contract, the cheaper it gets. And so the shorter the contract, the more expensive it gets. But our clients can decide what fits their business better. - And is there some type of satisfaction guarantee? 30 days, something? - There's a 28-day guarantee for money back if you don't like or cancel the subscription in the 28 days and get out of the commitment. And there's a 28-day guarantee. Yeah. I probably want to emphasize that we're not really in a business to tie people into the subscriptions. We are building a very valuable product and we expect people to ... our users to find that out and then we'll figure out the plans that work for them better. So we don't run very aggressive sales plans in that instance. I think we, especially with the pro setup and us starting the photographer's program, we're even being very clear that try out the product, see how powerful it is and see if it's something that we want to partner up on and build lasting relationships together. And, yeah. - So if you go ahead and subscribe today and you commit for X number of months or year, that, within 28 days of taking it for a spin, you decide it's not right for you, return it and end your subscription. - Yeah. And your subscription, I think it's as soon as the camera is shipped back then that ... but it has to happen in that 28-day window, then you're not locked into the, if you have selected, for example, 12 months subscription, but you then are not locked into that subscription, and you get released from that if you return within that first 28 days. - Okay. And then the Giraffe360 Special Offer, try the Giraffe360 Pro Camera risk-free for 60 days, just $123 per month for two months with no long-term commitment. Includes 10 property listings in that time. The full details and to order visit: www.WGAN.info/giraffe360-pro Gwww.WGAN.info/giraffe360-pro So in that particular case, you get done with the 60 days, you can, what are the next steps? At the end of that trial, risk-free 60 days, then what happens? - Once you're done with your 60 days or done 10 properties, two options. Either return it and say that Giraffe is bad or sign up for a subscription. Then the $123 is the monthly subscription for the camera. So then it becomes deciding on how big of a processing bundle do you want to subscribe to? And the bigger the bundle, the more expensive it is, but cheaper per project or smaller the bundle is, vice versa. And then pick the add-ons that you want to that bundle. So yeah. And the test of doing 10 properties will probably give a very clear understanding of all the bundles and applications for your business. So I think it will be a good time to then decide what fits and what doesn't. - Our last topic: Giraffe360 Photographer Program - Yeah. - Tell us about the Giraffe360 Photographer Program. - Yeah, so the Photographer Program, it's very interesting. We don't actually see photographers as our clients per se. We think about photographers as our business partners. And so hence we developed the Giraffe360 Photographer Program to then give the business partnership and then build the whole business partnership around it. So as a photographer, when you subscribe to the camera, you could just be a client. But as part of the photographer's program, the photographer becomes our business partner. And what that means is that with every camera, you can sign up to two exclusive Zip Codes that will be exclusive to our photographer in that specific area. And that's going to give a couple of advantages. One of the advantages, once we receive client inquiries for service, we're going to deliver back then to that local photographer based on that Zip Code selection. So, and the second one is, as we service some enterprise clients and we have an opportunity to service top companies in the industry, then that's also how we work with our partners who can receive those jobs and execute them into the area. So the Giraffe360 Photographer Program, at first, it's a principle that we want to work with photographers as business partners and we want to build long lasting relationships together. And we created this program where you can benefit from all the Giraffe infrastructure to build your business. And we can then look, we can have this very exclusive, very high quality network of our partners into the market. - What does exclusivity mean about Zip Codes? - Yeah, number one, it's as we generate leads, we receive constant inquiries about service. We then will distribute these service inquiries back to those areas based on those Zip Codes. That's probably the clearest business benefit. - So for clarification, if I buy a Giraffe360 Pro Camera and someone else has those Zip Codes, I can still shoot for my own clients. I'm not restricted in any way. The exclusivity of the Zip Codes relates to any potential referrals that Giraffe360 makes into those Zip Codes will be to photographers that have those Zip Codes as an exclusive. And I believe initially that's for 12 months and this initially is in the United States only. - Yeah, you laid it out perfectly. So it doesn't, in no way it restricts a user, but it's the way how we can then distribute the referrals. So we have a clear way how we can pass down the referrals and it's based on the Zip Codes. And we want to focus, ideally we want to find the partners who become leaders in their local areas and we can work together to give them the product that they are leaders in the local areas, give them the most advanced technology with all the opportunities for them to build their business. So, yeah. - For a photographer to qualify for the Giraffe360 Photographer Program, are there any requirements? - Yeah, there's a requirement to do at least five listings [per month] and the requirement is there purely to maybe... - Five listings per month minimum? - Per month, yeah. And the principle behind that requirement is to give the first rights to the people who already operate in the areas and see if they want to work with Giraffe360 and so there's some quality benchmark already to use there. So that's five properties a month. - Can you select the Zip Codes by signing up for the Giraffe360 special offer of risk-free for 60 days? - I believe once you have the camera, you have access to the directory and you can pick your [two] Zip Codes [Per Camera]. Yes. Okay. So yeah, that functionality is already... I think as soon as you receive the camera, you can lock in your Zip Codes. - And then can you check before subscribing that those Zip Codes that you're seeking are available? - Yeah, directories is today either in the website, but if you can't find it or for some reason it's not live today, you can always check with our support team and inquire on enquiries@giraffe360.com or reach out on any of the channels and we can relay back to you whether that Zip Code is available and what's the coverage in that area. - Okay. And I would just point out, if you go to www.giraffe360.com directly, you can see the pricing on an ongoing basis. If you choose to sign up there, use the WGAN affiliate code WGAN and you'll get a free blue sky replacement. But going back for a moment, for those that are deciding perhaps to pre-order the camera in anticipation or pre-subscribe in anticipation of the July shipping. So as soon as you order the Giraffe360 Pro Camera risk-free 60 days, $123 per month for two months, no long-term commitment. Again, full details at www.WGAN.info/giraffe360-pro At that point, you can select two Zip Codes that are presently available with the assumption that by the end of that 60-day period or before that, you're going to convert to a subscription at a tier that is five listings per month minimum. - Yeah. That's spot on. - Before we say bye, is there anything else on the Giraffe360 Photographer Program to add? - I think we covered all the key parts. Yes. No, I don't think I have anything specific to add today. - Then in the last minute or two, I'd like to ask just one more question, Mikus. You're in an elevator. It's a very tall building. Someone mentioned they're a real estate photographer. You have about two minutes. They haven't watched today's show. What's your pitch to them about the Giraffe360 Photographer Program, Giraffe360 Pro Camera, Giraffe360 content creation? What's that message that you want to convey to them in those two minutes? - For more than 20 years, photography has been synonymous with real estate marketing, but the world has moved on. The digital space has moved on. And today real estate marketing has evolved from photography to real estate media that includes floor planning, video production, and then even extends further to marketing, automation and marketing workflows. So Giraffe has designed a platform that has been built up on the cutting edge robotics and AI's capability to reshape, restructure how we think about real estate media production and move away from a single workflow system to a very integrated multidisciplinary real estate media production. And that's a powerful platform that promises to build a new generation of real estate marketing. And you should just give it a try. I think that's my one minute summary. - Mikus, thanks for being on the show today. - Dan, always a pleasure. Good to see you again. - We've been visiting with Mikus Opelts, Founder and CEO of Giraffe360. I'm Dan Smigrod, Founder of the We Get Around Network Forum, and you've been watching WGAN-TV Live at 5. |
||
| Post 3 • IP flag post | ||
Pages:
1