Video: Real Estate Photographer Add Ons (Upsells) And Bigger Packages13894
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|WGAN-TV Ben Claremont Top 10 Tips for Building a Profitable Virtual Tour Business-#1753-Upsells And Bigger Packages
In this WGAN-TV Short Story (#1753, above), Virtual Tour Pro Course Creator Ben Jones talks about Real Estate Photographer Add Ons (Upsells) And Bigger Packages.
You can see the entire interview here:
✓ Transcript: Ben Claremont Top 10 Tips for Building a Profitable VT Business
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Transcript (Video above)
Another way to scale up your business is offering either up-sells or bigger packages. While I talked about putting packages together initially ... It's always a good idea to reevaluate your packages.
Offer more things and maybe you're not confident with doing Google Street View first up, it can be a bit confusing at first.
Maybe that's something you want to add later down the line, or maybe there's other things you want to start offering, more advanced things like the ability to track e-commerce or offer sales, the e-commerce ability within your Virtual Tours.
That's something that would be of higher value that you could include in your bigger packages. So anything you don't currently have in your middle to bigger packages, start thinking about that.
How can you just add that extra 10% value into your higher package, which will of course demand a higher price.
The next widest scale is combining Virtual Tours with your other offerings and maybe you're also working as a photographer, videographer, drone pilot. You can scale by tailoring your packages to include those things together.
So maybe in the past, you've only offered Virtual Tours, or you've only offered real estate photography. It's time to start thinking about combining those into two things.
So you're selling two things to a business instead of one, that's a great way to scale because naturally you'll be able to up-sell one with the other because it's a similar kind of service, but different kind of value. And you're already there shooting for them on the same day at the same location.
So that's a really good way to scale-up your production and your offerings, the final way to scale your business. And this is the most important one, and that is raise your prices.
And this is something that you need to be doing on a regular basis once a year, minimum. You should be focusing on the other nine things I just mentioned, which will all naturally lead to you, raising your prices because you're producing a much better result, higher production, quality, and more value, which naturally demands a higher price.
That's really important that you're always charging according to the value you're delivering. Always, I would say minimum once a year, reevaluate your prices. And again, I've got a pricing calculator inside my costs, Virtual Tour Pro, and that shows you the exact prices.
And you can keep calculating as your skills go up as your offerings go up, you can keep recalculating higher and higher prices, but it really is important. We all need to eat. We need to pay the rent. We need to put food on the table and get Christmas presents for our family.
You need to think about scaling your business. So you can keep doing that and you can keep doing that stuff to greater levels, because that's why we're all doing it at the end of the day.
So we can start our own businesses, have success, be happy with what we're doing and make it sustainable. And within sustainability comes money, comes finances. You need to have that bit sorted. You can't survive on $200 a tour, one tour a week for the rest of your life. That is not going to be enough for anyone anywhere, really.
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