Inman (27 April 2020) 3 ways COVID-19 may benefit homebuyers in 2020

"3. The listing and closing processes are being refined
Sometimes it takes an emergency event to trigger change. I’ve been shooting 3D tours and videos for my listings for years now. At the same time, only a handful of agents in our community have been doing the same thing. Most still rely on basic photos," reports Inman. "Thanks to this quarantine, marketing techniques that have been around for years are finally being utilized by agents. They didn’t have the motivation to use them before this. Now they do. Pictures alone aren’t enough anymore. From here on out, you’re going to see more 3D tours, as well as fully narrated walk-through videos. This will be great for homebuyers searching online. More content means more clarity."

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